YouTube channels, uploads and views

Bärtl, Mathias

doi:10.1177/1354856517736979

Cited by 129 publications

(67 citation statements)

References 19 publications

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“…In practice it means a bet to limit the investment to the most attractive content. This action is consistent with user demand: 85% of the viewings are concentrated in 3% of the channels, which leads to the phenomenon rich-get-richer (Bärtl, 2018).…”

Section: In Search Of Profit: Youtube and Its Business Modelssupporting

confidence: 74%

Between broadcast yourself and broadcast whatever: YouTube’s homepage as a synthesis of its business strategy

Moyano¹,

Castro-Higueras²,

Rufí³

2019

EPI

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YouTube is a company representative of its original context, Web 2.0, that originally positioned itself as an open and collaborative platform to broadcast videos created by all kinds of users; their slogan was, and remains, Broadcast yourself. The acquisition of YouTube by Google introduced it in the search for profit in the framework of OTT (over the top) communication. The YouTube homepage reveals the successive business policies followed by the platform. In this work we analyze the evolution of the unlogged homepage of YouTube Spain between 2009 and 2018. We observe the gradual disappearance of the videos produced by private users and its replacement by those made by professional users (youtubers) and cultural industries. There is a remarkable parallelism between the implementation of business models and the greater or lesser recommendation of video from one kind of user or another.

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Section: In Search Of Profit: Youtube and Its Business Modelssupporting

confidence: 74%

Between broadcast yourself and broadcast whatever: YouTube’s homepage as a synthesis of its business strategy

Moyano¹,

Castro-Higueras²,

Rufí³

2019

EPI

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“…The "rich get richer effect" is common in social network platforms, and had already been identified and discussed in other works (Napoli, 2018). Concerning YouTube, Bärtl (2018) observed that a small number of channels (3% of them) concentrate around 85% of the video views on the entire platform. He attributed this phenomenon to two processes: first, videos and channels that already have more views have a greater sharing base; and second, there is a mismatch in the demand and supply of YouTube genres: there are too many channels belonging to low-demand genres (like People and Blogs) and too few channels that interest a broader audience.…”

Section: Literature Reviewmentioning

confidence: 99%

Communicating Science With YouTube Videos: How Nine Factors Relate to and Affect Video Views

2020

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Recent works about science communication through online videos on YouTube have focused mostly on categorization, content description, and the video's approach to scientific themes. However, still little is known about factors affecting science video popularity on the platform. This study aims to describe the relationship between nine content-related and content-agnostic factors, and the popularity of science videos on YouTube, defined as the number of views per days since the video posting. We collected a sample of 441 semi-randomly selected videos produced by the ScienceVlogs Brasil project-a Brazilian alliance of science channels hosted by independent science communicators on YouTube. Content-related factors were video theme, video format and video editing features, while content-agnostic factors were video length, video age, channel productivity, number of likes, number of comments and channel to which the video belongs. Descriptive and inferential analyses were performed with the R software to assess the correlation of each factor with the popularity of each video. Descriptive results show that the most popular science videos are those with interdisciplinary themes, styled either as vlog, animation or group conversation, and those belonging to the channels "Ciência Todo Dia," "Minuto da Terra," "Canal do Pirula" e "Papo de Biólogo." The inferential analysis shows that the most relevant factors to predict popularity, according to our model, are number of likes per video, channel productivity, video age and video format.

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“…Tanto es así que se les llega a calificar como la generación mute (Telefónica, 2019), caracterizada por hablar poco y utilizar como canal principal de comunicación las herramientas de mensajería instantánea. Una de las actividades más comunes realizadas por la gente joven en Internet es la monitorización de redes sociales (Gray, 2018;Bärtl, 2018), estando ya consideradas desde 2012 como el medio de información preferente para este grupo de personas (Devine y Lloyd, 2012; Catalina, García y Montes, 2015; García-Jiménez, Tur-Viñes y Pastor-Ruiz, 2018).…”

Section: Uso Del Teléfono Móvil Consumo De Información Y Jóvenesunclassified

Una semana sin smartphone: usos, abuso y dependencia del teléfono móvil en jóvenes

Cortés¹,

Córdoba-Cabús²,

Gómez³

2020

Bordón

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INTRODUCCIÓN. El 98% de la población española posee un teléfono móvil, siendo los jóvenes los que mejor se desenvuelven en este entorno. La tecnología ha transformado sus comunicaciones y las redes sociales son su canal preferente de información. La presente investigación examina: a) la percepción que los jóvenes tienen de su uso del teléfono móvil, b) el consumo que realizan del smartphone y c) su grado de dependencia del móvil a partir de una experiencia de desconexión digital. MÉTODO. El método planteado consta de técnicas cuantitativas y cualitativas. Primero se diseñó y aplicó un cuestionario para analizar la percepción que los jóvenes tienen de su empleo del teléfono móvil. El cuestionario se distribuyó entre jóvenes andaluces de 15 a 24 años (n=1068). De acuerdo con los resultados obtenidos, se procedió a la realización de un experimento de campo y un grupo de discusión para comprobar la dependencia real del dispositivo. En él participaron once estudiantes de la Universidad de Málaga, cuyos teléfonos móviles fueron monitorizados durante tres semanas. La desconexión durante una semana permitió observar las consecuencias sociales, informacionales y emocionales que provoca en este segmento poblacional una dieta digital de estas características. RESULTADOS. Los resultados evidencian que los jóvenes no pueden vivir sin su teléfono, y ponen de manifiesto cómo hacen un uso intensivo (4h/día) e irrefrenable del smartphone, principalmente para el seguimiento de redes sociales. Durante la desconexión, se han detectado sensaciones encontradas que irían desde la incomodidad, la desinformación y la dependencia hasta la liberación. DISCUSIÓN. Se concluye que tras la semana de privación los estudiantes, aun reconociendo el dominio que el móvil ejerce en su vida y la libertadque experimentaron de las aplicaciones, se sienten incapaces de controlar y rebajar de manera voluntaria su tiempo de consumo.

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YouTube channels, uploads and views

Cited by 129 publications

References 19 publications

Between broadcast yourself and broadcast whatever: YouTube’s homepage as a synthesis of its business strategy

Between broadcast yourself and broadcast whatever: YouTube’s homepage as a synthesis of its business strategy

Communicating Science With YouTube Videos: How Nine Factors Relate to and Affect Video Views

Una semana sin smartphone: usos, abuso y dependencia del teléfono móvil en jóvenes

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