Youth as an Object of Media Socialization in Higher Education

Abstract

The article reveals the specific features of the socio-demographic category «youth». Different approaches to the definition of «youth» in the research of domestic and foreign scientists are analyzed and characterized. Based on the analysis of socio-pedagogical scientific literature, the article presents the author's definition of «youth», focusing on age and socio-psychological characteristics. Various approaches to determining the age limits of such a socio-demographic group of society as young people are characterized, based on the work of researchers in ancient times and modern regulations. The study analyzes in detail and characterizes the socio-psychological characteristics of modern student youth. Three aspects of the characteristics of the applicant as a person are presented: psychological, social and biological. The author focuses on new developments of student age, in particular on the completion of the growth process, which leads to the flowering of the organism, which creates grounds not only for the special position of young people in education, but also for other opportunities, roles and ambitions. The article describes the role of higher education institution in the formation of personality and in the process of media socialization of youth, reveals the features of the team of higher education as an element of social structure. The peculiarities of the beginning of working life in the context of continuing the duration of school and higher education are revealed, in particular, the promotion of early sexual relations and the culture of consumption.