“…Research from to expert (Ismulyati, Ngarbingan, & Ginting, 2022;Christiani, Kristina, & Rahayu, 2017;Stren, 2000) examines the younger generation (Gen Z) in several countries including Indonesia and stated this generation is aware and wants to minimize the negative environmental impact of the tourism sector. Other researchers (Anwar, Achiraeniwati, & Djaohari, 2020;Kwistianus, Hatane, & Rungkat, 2020;Masdar, 2016;Maria, Lanisy, & Ginting 2022;Maria, Maesaroh, & Ginting, 2022) stated that younger generation has an interest in environmental issues and has implemented environmentally friendly behavior. Climate change, pollution, and loss of natural resources are the issues that awaken younger generation's awareness to be the agent of change (Amnesty International).…”