Young luxury fashion consumers' preferences in multi-channel environment

Lee, Hanna; Rothenberg, Lori; Xu, Yingjiao

doi:10.1108/ijrdm-11-2018-0253

Cited by 31 publications

(27 citation statements)

References 38 publications

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“…These social challenges include making friends, evading physical harm, attaining status, avoiding disease, acquiring and keeping a mate and caring for family (p. 372). In an attempt to confront these challenges, consumers engage in behaviour that can help facilitate solutions for managing them, which in this context is about luxury consumption (Shao et al , 2019; Kapferer and Valette-Florence, 2019; Lee et al , 2020). The consumption of luxury items serves as an aid for these Black African women consumers in managing societal expectations, which end up as motives for conspicuous consumption.…”

Section: Discussion and Implication Of The Studymentioning

confidence: 99%

“…Meanwhile, apart from awards, trophies and status symbols, luxury also covers offerings giving aesthetic experience and gratification (Danziger, 2005; Israel, 2003). As a result, the sales of luxury goods is fast growing, and the industry has improved (Conlumino, 2014; Deloitte, 2018; Lee et al , 2020). Currently, the desire for luxury goods is increasing progressively.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

Emmanuel-Stephen

Gbadamosi

2021

JFMM

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PurposeAlthough consumption is a universal phenomenon, it is characterised with considerable degree of diversity in relation to various factors such as culture, age, gender, ethnicity and many others. Accordingly, more often than not, these factors underpin consumers' reactions to different market offerings including luxury products. While a plethora of scholarship efforts are evident in the extant literature in regards to luxury consumption, there is dearth of studies around how this is linked hedonism and ethnic consumers. Hence, this paper aims to fill a palpable gap in the literature by exploring the UK Black African women's taste for luxury fashion consumption.Design/methodology/approachThe study is interpretive in nature with the use of 20 in-depth interviews conducted with Black African women through the use of snowballing and purposive sampling methods.FindingsThe study shows that the respondents' motivation for luxury consumption is driven by success and evolutionary motives, belongingness, societal pressures, cultural connection, anthropomorphism, consumer brand relationship and hedonism.Originality/valueApart from the theoretical implication of the study, which revolves around extending the discourse of taste in consumption and ethnic consumer behaviour, the paper will be greatly beneficial for marketing practitioners, especially in the area of segmentation, targeting and positioning vis-à-vis the marketing of luxury products.

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Section: Discussion and Implication Of The Studymentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

Emmanuel-Stephen

Gbadamosi

2021

JFMM

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“…The CSFs considered were product quality, emotional appeal, heritage of craftsmanship, brand reputation, recognizable style, country of origin and lifestyle creation. An additional factor ("price competitiveness") was also added to highlight possible differences between or within clusters because price was found to represent the most important factor influencing young consumers' preferences (Lee et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

A classification model for formal high-end menswear retailers in Italy

Arrigo

Brun

2021

IJRDM

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PurposeDespite menswear is gaining a significant relevance in terms of retail sales, it represents a neglected topic within the academic literature. Therefore, this paper aims at providing a better understanding of the formal menswear market by developing a tailor-made classification model for the identification of retailers' clusters and at discovering the critical success factors (CSFs).Design/methodology/approachThis research looked at most formal high-end menswear retailers in Italy adopting a methodology based on the Analytic Hierarchy Process and multiple case studies. Thirty interviews were conducted with experts, managers and shopkeepers from case studies.FindingsThe study develops for the first time a classification framework of formal high-end menswear retailers and a matching matrix to jointly analyse retailers' clusters and customer profiles in Italy. The results identify the CSFs pursued by menswear retailers and highlight the existence of four clusters of retailers (Differentiated Fashion Firms; Formal Menswear Leaders; Tailoring Firms and Luxury Brands) and seven customer profiles (Habitual Professionals, Special Events, Young People, Occasional Professionals, Foreigners, VIPs and Fashionistas).Originality/valueThe formal high-end menswear represents one of the most traditional Italian heritage markets while being almost ignored in the academic literature. Thus, the value of this research lays in deepening our understanding of this market from the retailers' perspective, by providing for the first time a taxonomy of its players and contributing to identifying the CSFs and the main customer profiles.

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“…There will be many more touchpoints to be mindful of, as we are moving from pure transactional brick-and-mortar stores to a much more relational and brand caring space. (30A, Account director, Third party solution provider) By foreseeing this need, even before the pandemic, reputable brands such as Burberry have provided virtual stores or fitting rooms, and interestingly, young buyers are comfortable with those online interactions [56].…”

Section: Sub-theme: Human Touch (55%)mentioning

confidence: 99%

Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry

Hoang

Kousi²,

Martinez³

2022

Electron Commer Res

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The COVID-19 pandemic had a strong impact on all businesses, and especially the luxury sector. As an adaptation strategy, businesses are engaging in a digital transformation, moving all or most of their activities to online platforms. However, the nature of the luxury industry, deeply rooted in exclusivity and a high degree of human contact, is at odds with the mass-oriented, accessible, and automated nature of e-commerce, thus raising concerns about this industry's ability to reap the benefits of digital transformation. The present paper elucidates how luxury fashion firms can overcome this apparent incompatibility with e-commerce and engage with their customers successfully. Through hybrid thematic analysis of qualitative data from YouTube videos of 96 luxury fashion industry experts and using a conceptual model of Customer Engagement, recommendations were developed to help luxury firms improve their current and prospective online customer engagement efforts systematically. By highlighting their top priorities-including innovative solutions, era adaptation, and resource allocation-, luxury firms could enhance and manage customer activities more effectively in the context of a digital transformation, and ultimately establish a strong post-pandemic position.

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Young luxury fashion consumers' preferences in multi-channel environment

Cited by 31 publications

References 38 publications

Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

A classification model for formal high-end menswear retailers in Italy

Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry

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