There have been changes in the conceptual frames and research approaches that consider the development of children in relation to culture, the cultural, or to (our preference) cultural contexts. The chapter begins with an analysis of conceptual frames and the splits and dichotomies that have regarded change as unidirectional and unidimensional, neglecting the intertwining of the personal with the social and the cultural. We examine shifts in conceptual frames and research approaches in five lines of analysis, noting the changes that have occurred, the questions raised, and the changes that may take analyses in new directions. Cutting across these lines of analysis are proposals about the nature of context, the nature of development, and their interconnections. In any situation, children experience more than one, often competing cultural contexts, and more than one way of thinking, feeling and acting. We propose moving beyond separations, beyond seeing contexts as one‐dimensional and individuals as solo, moving instead to analyses of the two as intertwined.