Abstract:Online sexual activities (OSA) refer to Internet-based activities, behaviours, and materials that are sexual in nature. Many young adults engage in OSA, but report doing so infrequently. Most OSA outcome research has focused on negative effects of only some types of OSA (e.g., viewing pornography online). The goal of this study was to enhance knowledge on the range of OSA outcomes by qualitatively exploring young adults’ self-reported negative and positive outcomes from OSA experiences generally. University/Co… Show more
“…Empirical research shows that people from the general population involved in SIDC tend to report both negative and positive outcomes, with positive outcomes often predominating ( Shaughnessy et al, 2014 ; Döring and Mohseni, 2018 ; Courtice et al, 2021 ). However, type and intensity of reported individual consequences and overall outcomes vary greatly depending on the selection of outcome measures, the characteristics of the digital technology users (e.g., age, gender), and the type of sexual interaction involved (e.g., Lefkowitz and Vasilenko, 2014 ; O’Sullivan, 2014 ).…”
Section: Conceptual Analysis Of Sexual Interaction In Digital Contextsmentioning
Based on its prevalence, there is an urgent need to better understand the mechanisms, opportunities and risks of sexual interaction in digital contexts (SIDC) that are related with sexual arousal. While there is a growing body of literature on SIDC, there is also a lack of conceptual clarity and classification. Therefore, based on a conceptual analysis, we propose to distinguish between sexual interaction (1) through, (2) via, and (3) with digital technologies. (1) Sexual interactions through digital technologies are face-to-face sexual interactions that (a) have been started digitally (e.g., people initiating face-to-face sexual encounters through adult dating apps) or (b) are accompanied by digital technology (e.g., couples augmenting their face-to-face sexual encounters through filming themselves during the act and publishing the amateur pornography online). (2) Sexual interactions via digital technology are technology-mediated interpersonal sexual interactions (e.g., via text chat: cybersex; via smartphone: sexting; via webcam: webcam sex/camming). (3) Sexual interactions with digital technology occur when the technology itself has the role of an interaction partner (e.g., sexual interaction with a sex robot or with a media persona in pornography). The three types of SIDC and their respective subtypes are explained and backed up with empirical studies that are grouped according to two major mediators: consent and commerce. Regarding the causes and consequences of the three types of SIDC we suggest a classification that entails biological, psychological, social, economic, and technological factors. Regarding implications of SIDC we suggest to focus on both opportunities and risks for sexual health. The proposed conceptual framework of SIDC is meant to inform future research.
“…Empirical research shows that people from the general population involved in SIDC tend to report both negative and positive outcomes, with positive outcomes often predominating ( Shaughnessy et al, 2014 ; Döring and Mohseni, 2018 ; Courtice et al, 2021 ). However, type and intensity of reported individual consequences and overall outcomes vary greatly depending on the selection of outcome measures, the characteristics of the digital technology users (e.g., age, gender), and the type of sexual interaction involved (e.g., Lefkowitz and Vasilenko, 2014 ; O’Sullivan, 2014 ).…”
Section: Conceptual Analysis Of Sexual Interaction In Digital Contextsmentioning
Based on its prevalence, there is an urgent need to better understand the mechanisms, opportunities and risks of sexual interaction in digital contexts (SIDC) that are related with sexual arousal. While there is a growing body of literature on SIDC, there is also a lack of conceptual clarity and classification. Therefore, based on a conceptual analysis, we propose to distinguish between sexual interaction (1) through, (2) via, and (3) with digital technologies. (1) Sexual interactions through digital technologies are face-to-face sexual interactions that (a) have been started digitally (e.g., people initiating face-to-face sexual encounters through adult dating apps) or (b) are accompanied by digital technology (e.g., couples augmenting their face-to-face sexual encounters through filming themselves during the act and publishing the amateur pornography online). (2) Sexual interactions via digital technology are technology-mediated interpersonal sexual interactions (e.g., via text chat: cybersex; via smartphone: sexting; via webcam: webcam sex/camming). (3) Sexual interactions with digital technology occur when the technology itself has the role of an interaction partner (e.g., sexual interaction with a sex robot or with a media persona in pornography). The three types of SIDC and their respective subtypes are explained and backed up with empirical studies that are grouped according to two major mediators: consent and commerce. Regarding the causes and consequences of the three types of SIDC we suggest a classification that entails biological, psychological, social, economic, and technological factors. Regarding implications of SIDC we suggest to focus on both opportunities and risks for sexual health. The proposed conceptual framework of SIDC is meant to inform future research.
“…In terms of characteristics, lifestyles, behaviors, and attitudes, GenZer members are regarded as open-minded without inhibitions and try everything and anything, self-identify with various sexual orientation and gender identities, self-controlled, more responsible, and technology literate, having learned to use the Internet for any need and in all their daily activities as if they have learned a second language with high-tech and multiple sources of information and data [4,6,11,12,83]. Additionally, they have a demanding request to filter these sources in order to mitigate the overload of various messages to which they are bombarded from multiple sides in cyberspace [4,6,84,85].…”
A brand can get close to its audience by engaging and delivering integrated healthy and sustainable communication experiences from and through the Internet and social media. A de novo approach of branded content consumption in relation to generations and generational cohorts is highlighted through a literature review in the present article. The latest three adult generational cohorts (18 years old and older) (i.e., Generation X, Generation Y and Generation Z) are outlined under the lenses of digital technological socio-cultural culture, the media environment, and the audiovisual industry. In this framework, an audiovisual-supported case study of the Greek chocolate “LACTA” which is a characteristic and typical paradigm of re-approaching the brand, (a) through branded content from and through the Internet and social media; as well as (b) through generations is presented. The ultimate research purpose of this article is to spotlight the role of communication in sustainable development to reach a better and more sustainable future through multi-generational marketing. Therefore, historical elements through a rich bibliographic literature as a source of further study regarding the Internet, social media, and the last three generational cohorts with adults are provided. Moreover, since not all generational cohorts are alike, it also grants useful insights for the prospective role of public relations and advertising as well as modern marketing communication through the aforementioned brand case study for healthy, robust and sustainable communication.
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