‘You have one identity’: performing the self on Facebook and LinkedIn

Abstract

Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities-a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative-strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?

A Influência Das Redes Sociais Nas Decisões De Compras

“…O uso do Facebook, Instagram, Linkedin e Snap são plataformas virtuais apropriadas para os pares interagirem com os demais amigos ou desconhecidos, por meio do perfil ou de mensagens instantâneas, com o intuito de construir laços e/ou relacionamentos, tendendo ainda a ser utilizado para vendas virtuais (DIJCK, 2013). Visando captar o mercado crescente dos usuários das redes sociais, as empresas estão potencializando o uso de ações de Marketing Digital, objetivando atrair a atenção do consumidor, conquistar novos clientes, fidelizar os atuais, divulgar produtos, segmentar o mercado, criar publicidade e atividades promocionais, e melhorar sua rede de relacionamentos.…”

'It all kind of symbolises something doesn't it?' How students present their career image online

“…Social media websites are a stage on which individuals perform their identities (Van Dijck, 2013). People use social media to highlight and develop different elements of their persona according to the image they wish to present.…”

Authors Using Social Media: Layers of Identity and the Online Author Community

“…Van Dijck [8] has also asked 'how are public identities shaped through platform interfaces?' focusing upon how different platforms impact how we can present ourselves to our audience(s).…”