2022
DOI: 10.1080/13683500.2022.2032616
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Yoga travellers’ experiences in guided tours: a multiple case study approach

Abstract: This study investigates yoga travellers' experiences in guided tours organised by the renowned online travel platform, Tripaneer. Travellers' online narratives (N=880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture.

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Cited by 9 publications
(8 citation statements)
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“…Maintaining cleanliness, price, location, service, atmosphere and menu diversity are essential for improving perceived service quality (Nemeschansky, 2020). As in previous tourist experience studies (Atsiz et al , 2022a), the findings of this study indicated that perceived service quality is one of the food experience of tourists. Some of the online reviews of tourists regarding perceived service quality are given below: “ High-quality food, Turkish and Ottoman recipes with a wide variety of dishes.…”
Section: Resultssupporting
confidence: 81%
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“…Maintaining cleanliness, price, location, service, atmosphere and menu diversity are essential for improving perceived service quality (Nemeschansky, 2020). As in previous tourist experience studies (Atsiz et al , 2022a), the findings of this study indicated that perceived service quality is one of the food experience of tourists. Some of the online reviews of tourists regarding perceived service quality are given below: “ High-quality food, Turkish and Ottoman recipes with a wide variety of dishes.…”
Section: Resultssupporting
confidence: 81%
“…Therefore, unlike other studies conducted on food experiences, this study focused specifically on the palace cuisine experiences of tourists. Third, although some of the tourist experience dimensions determined in this study were similar to those obtained in previous studies (Atsiz et al , 2022a; Cifci et al , 2022a), this study uncovered a new dimension called a sense of royalty. Thus, this finding may shed light on future studies related to food experiences.…”
Section: Discussionsupporting
confidence: 83%
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