2009
DOI: 10.1111/jcmc.2009.14.issue-4
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Cited by 27 publications
(2 citation statements)
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“…The users of online social networks experience satisfaction because they are socially connected with like-minded members of a virtual community. They also enjoy opportunities for accessing market information about products and services, which increases their self-esteem and social capital (Valenzuela, Park, & Kee, 2009). The terms "embracement and embedment" have been used in past studies and have been adapted to describe the sustainable pervasive adoption of SNS.…”
Section: Pervasive Adoptionmentioning
confidence: 99%
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“…The users of online social networks experience satisfaction because they are socially connected with like-minded members of a virtual community. They also enjoy opportunities for accessing market information about products and services, which increases their self-esteem and social capital (Valenzuela, Park, & Kee, 2009). The terms "embracement and embedment" have been used in past studies and have been adapted to describe the sustainable pervasive adoption of SNS.…”
Section: Pervasive Adoptionmentioning
confidence: 99%
“…Based on this evidence, it is assumed that people with optimistic attitudes towards sustained use of SNS may have a stronger probability for sustainable pervasive adoption and acceptance of a social networking site, which further increases the social advantage integrated with these technologies (Ifinedo, 2016). Consumers with little intention to use SNS will have a passive attitude with regard to participation in these online services and experience no social benefits (Valenzuela et al, 2009). Based on this information, we hypothesized the following: H6.…”
Section: Sustainable Intention To Usementioning
confidence: 99%