The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Abstract

The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value, social influence, process of compliance, internalization, identification, and trust to investigate the sustainability of intentions to use SNS. This study also focused on the mediating effect of the relationship between trust and intentions to use SNS through users' attitudes which were significantly correlated with positive responses towards intention. Responses were gathered through a questionnaire survey, and PLS-SEM was used for the analysis of data. Seven out of eight hypotheses were supported and meaningful information was obtained in this study, which operators and designers can use as a guide for the development of sustainable SNS.

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

“…were more entertaining rather than accessing social media. Again, Abbas Naqvi et al (2020) discovered that people could be sustainable users of social networking sites when they find true entertainment, which eventually depends on the nature of activities in the network and the trust between the users. Again, trust influences people's attitudes, which also motivates the entertainment to be sustainable users of social media networks.…”

“…The previous majority of the studies examined the direct effects of VWI on social media, FFCs, entertainment, academic and NAL, socialization, etc. on their academic achievement (Pasha et al , 2021; DeAndrea et al , 2012; Chang et al , 2019; Abbas Naqvi et al , 2020). But, these facilities are also available in other ways, like televisions, different search engines, printed books, articles, magazines, newspapers, radio, movie theaters, physical libraries, hiking and garden.…”

Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective

“…Additional factors associated with social influence and/ or the consumer's psychological state may also be examined to derive further understanding of SDC-related engagement and purchase intention (e.g. Jiang et al, 2020;Naqvi et al, 2020Naqvi et al, , 2021bYushi et al, 2018).…”

Decoding influencer marketing from a community perspective: typologies and marketing management implications

“…For example, phrases such as "public discussions" and "ongoing communication processes" have been used to describe the information exchange aspect (Bagozzi and Dholakia, 2002;Rheingold, 1993), and information quality is considered an important predictor of community engagement (Naqvi et al, 2020). Phrases such as "personal relationships" and "ongoing social relations" have been used to address the social relationship aspect (Carver, 1999;Rheingold, 1993), and the impact of relational factors on attitudes and use intentions regarding social media communities have been examined (Abbas Naqvi et al, 2020). As the definitions indicate, a virtual community is not only a place for information exchange, but also a platform for relationship development through social interactions and ties.…”

“…, 2020). Phrases such as “personal relationships” and “ongoing social relations” have been used to address the social relationship aspect (Carver, 1999; Rheingold, 1993), and the impact of relational factors on attitudes and use intentions regarding social media communities have been examined (Abbas Naqvi et al. , 2020).…”