Wykorzystanie wspólnot konsumenckich do kreowania zrównoważonej konsumpcji

Skorek, Monika

doi:10.17306/jard.2015.56

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…Similarly, different approaches apply to actors of the business ecosystem; customer communities-communities of people centered around a brand (or product) that perceive the brand (product) in a special way, not only buying it, but being its admirers, ambassadors and even fanatical followers. The customer community can take the form of a brand community, which is distinguished by: shared awareness, rituals, traditions and a sense of moral responsibility (Skorek, 2015). Communities of this type may be, above all, a tool to strengthen the brand of a company or product, a source of knowledge about it, and a tool for its dissemination; a community of former employees (talents and knowledge employees)-former knowledge employees and talented employees who maintain informal relations; the community can be the foundation for creating new relationships with environmental entities and a source of valuable knowledge; knowledge agents-or a change agent, a person who helps management create improved and highly effective ways of doing business.…”

Section: The Use Of Human Capital In the Business Ecosystemmentioning

confidence: 99%

Instrumental Approach in Human Capital Management: A Conceptual Framework

Mikuła¹

2020

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Human Capital Management (HCM) is a management concept that demands theoretical foundations for implementation. It must not be easily equated with human resource management activities. HCM must include initiatives directly focused on the knowledge resources that are at the organization's disposal. However, using only internal knowledge resources is not enough to raise the level of competitiveness. Organizations must reach outside their environment. It has been adopted that, in instrumental terms, HCM is based on intentionally selected and applied organizational, technical, social, formal, and legal, as well as economic and financial instruments in a manner that enables the organization's goals to be achieved. At the inter-organizational level, HCM was included in the organization's business ecosystem as the organization gains new opportunities to use the knowledge and human capital of its stakeholders thanks to its network connections. It is from this perspective that the article proposes the main concepts, goals and practices, methods that HCM can serve.

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Section: The Use Of Human Capital In the Business Ecosystemmentioning

confidence: 99%

Instrumental Approach in Human Capital Management: A Conceptual Framework

Mikuła¹

2020

View full text Add to dashboard Cite

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“…customer communities-communities of people centered around a brand (or product) that perceive the brand (product) in a special way, not only buying it, but being its admirers, ambassadors and even fanatical followers. The customer community can take the form of a brand community, which is distinguished by: shared awareness, rituals, traditions and a sense of moral responsibility (Skorek, 2015). Communities of this type may be, above all, a tool to strengthen the brand of a company or product, a source of knowledge about it, and a tool for its dissemination; a community of former employees (talents and knowledge employees)-former knowledge employees and talented employees who maintain informal relations; the community can be the foundation for creating new relationships with environmental entities and a source of valuable knowledge;…”

Section: The Use Of Human Capital In the Business Ecosystemmentioning

confidence: 99%

Untitled

2020

View full text Add to dashboard Cite

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Wykorzystanie wspólnot konsumenckich do kreowania zrównoważonej konsumpcji

Cited by 2 publications

References 6 publications

Instrumental Approach in Human Capital Management: A Conceptual Framework

Instrumental Approach in Human Capital Management: A Conceptual Framework

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