“…World of Warcraft® (WoW) is a unique online storytelling community in that not only does it afford live, massively multiplayer, virtual gaming, and face-to-face interaction (Crenshaw, LaMorte & Nardi, 2017), but it also boasts a robust online forum community consisting of general, guild, technical, game world, special interest, and storytelling threads (Poor, 2014;and Brown, 2017), amongst many others. It is a subscription-based, multilingual, massively multiplayer online roleplaying game (MMORPG) which was launched in 2004 (Wright, 2004;and McMillan, 1996) by Blizzard Entertainment, and -at the time of this writing -with over 4,000,000 players (Brown, 2017). Part of a player's worth and ability to move forward in the game depends on the joining of a guild (Mancini, Caricati, Balestrieri & Sibilla, 2018) -in other words, the willingness of a player to become part of a social community (Hsiao & Chiou, 2012).…”