World Medical Association Guidelines on Promotional Mass Media Appearances by Physicians: Starting Campaigns for Ethics

Choo, MooJin; Shin, Dong Chun; Kang, Cheong Hee; Shin, Hyun-Young

doi:10.3346/jkms.2015.30.12.1716

Cited by 3 publications

(1 citation statement)

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“…Specifically, social media is used by the medical community for public health outreach, dissemination of research findings, recruitment for research studies, professional networking, and education technologies. 1 , 2 , 3 More recently, the role of social media has expanded and been implemented as a promotional tool for graduate medical education (GME) programs and departments alike.…”

Section: Introductionmentioning

confidence: 99%

Patterns of General Surgery Residency Social Media Use in the Age of COVID-19

Bludevich

Fryer

Scott

et al. 2021

Journal of Surgical Education

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Section: Introductionmentioning

confidence: 99%

Patterns of General Surgery Residency Social Media Use in the Age of COVID-19

Bludevich

Fryer

Scott

et al. 2021

Journal of Surgical Education

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Analysis of broadcasting review trends after enacting the Guidelines on promotional mass media appearances by physicians

Kim

2016

J Korean Med Assoc

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(http://creativecommons. org/licenses/by-nc/3.0) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.Recently, as the general public has taken a greater interest in healthful lifestyles, the mass media became the public's core informant on health and medical information. However, serious violations of the broadcasting review regulations have occurred in health and medical broadcasting programs. In fact, many problems stem from the lack of expertise and ethics of physicians. Therefore, a more thorough verification of health and medical information and the selection of the physicians to appear on broadcasting is needed. In 2015, the Korean Medical Association established the Guidelines on promotional mass media appearances by physicians in order to reduce these problems. This study aimed to identify the problems with the health and medical programs, including an analysis of review results and cases and to explore ways to address the problems. We found that cases of violation of the broadcasting review regulations were increasing and the violation level was becoming more serious. We also found that the articles of the Korea Communications Standards Regulation that have been most often violated are Article 42 (medical treatment, etc.) and 46 (advertising effect). The cases violating both of these two articles comprised 96.5% of the total of 85 cases in 2015; these are involved with the expertise and ethics of physicians. In light of this, it is especially worth noting some physicians so called 'show doctor (named by Korean Medical Association)' appear on mass media and recommend specific treatments or products for marketing purpose. In conclusion, physicians to appear on broadcasting shall provide objective and evidence-based medical information with professional ethics.

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How TV programs with health information can be improved

Shin

2016

J Korean Med Assoc

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(http://creativecommons. org/licenses/by-nc/3.0) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.Although the role of mass media as a communicator of health information has continuously expanded, some programs with incorrect health and medical information have negative impacts on television viewers. Public benefit, objectivity of information, and impartiality of effectiveness should be considered from the initial stage of program production in promoting public health. Furthermore, program producers, professional performers, medical associations and government organizations should redefine their roles and cooperation and setting up a mutual-assistance system is needed to produce good programs for health and medical information.

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World Medical Association Guidelines on Promotional Mass Media Appearances by Physicians: Starting Campaigns for Ethics

Cited by 3 publications

References 0 publications

Patterns of General Surgery Residency Social Media Use in the Age of COVID-19

Patterns of General Surgery Residency Social Media Use in the Age of COVID-19

Analysis of broadcasting review trends after enacting the Guidelines on promotional mass media appearances by physicians

How TV programs with health information can be improved

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