Patterns of General Surgery Residency Social Media Use in the Age of COVID-19

Bludevich, Bryce M.; Fryer, Madeline L.; Scott, Erin M.; Buettner, Hannah; Davids, Jennifer S.; LaFemina, Jennifer

doi:10.1016/j.jsurg.2021.04.017

Cited by 26 publications

(22 citation statements)

References 26 publications

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“…Bludevich et al reported a rapid increase in the number of surgery residency as well as number of posts by programs utilizing social media to engage interview applicants. 10 Our study also reflects that Facebook is an active and engaging environment. Posts about coding in hernia surgery resulted in frequent peer to peer engagement with an average of 12 responses per post.…”

Section: Discussionsupporting

confidence: 59%

The Hernia Coding Conundrum: A Potential Benefit of the International Hernia Collaboration Online Social Media Platform

Beeson

Faulkner

Durbin

et al. 2022

The American Surgeon

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Background Despite various resources on the subject, there remain questions regarding billing and coding hernia surgery. Recently, social media has been used to disseminate information in about surgery. The purpose of this project is to evaluate posts relating to coding through one online social media platform. Materials and Methods The International Hernia Collaboration Facebook site was queried with terms relating to coding. Inclusion criteria were post discussing coding on the site. Posts relating to coding were reviewed by at least 2 reviewers. Number of comments, main topic of question, and additional information about codes were recorded and descriptive statistics generated. Results There were 100 posts found using the search term coding of which 85 met inclusion criteria. Post ranged from 5/2014 to 6/2021. Posts were from 72 surgeons with an average of 12 responses per post. Posts most commonly related to ventral and incisional hernia (53) followed by inguinal (18), other (19), diaphragm (4), and inguinal/ventral (1). For the ventral/incisional hernia, the most common posts were related to myofascial release techniques (29) followed by mesh (6), botox (5), hernia prevention (3), other (3), robotic surgery (2), open surgery (2), rectus diastasis (2), and laparoscopy (2). Discussion There remains controversies over coding for hernia repair particularly myofascial releases in ventral and incisional and new techniques using the robot. An online social media platform appears to be a viable way to disseminate coding information and generate discussion. Further study is needed to evaluate the role of social media for coding.

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Section: Discussionsupporting

confidence: 59%

The Hernia Coding Conundrum: A Potential Benefit of the International Hernia Collaboration Online Social Media Platform

Beeson

Faulkner

Durbin

et al. 2022

The American Surgeon

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“…There was a large increase in Twitter and Instagram account creation by urology residency programs from 2019 to 2021, which is consistent with previous literature [ 5 ]. This trend was seen in other specialties such as general surgery, with a threefold increase in Twitter account creation and a nearly sevenfold increase in Instagram account creation when comparing 2020 with 2019 [ 21 ]. Similarly, for the residency programs that had an Instagram account, 85% of orthopedic surgery accounts and 88% of pathology accounts were created in 2020 [ 10 , 22 ].…”

Section: Discussionmentioning

confidence: 97%

The Utility of Social Media on Urology Residency Doximity Rankings

Leung¹,

Chiang²,

Roseman³

et al. 2022

Cureus

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BackgroundSocial media has been more widely used by urology residency programs since the COVID-19 pandemic. There are no studies on the relationship between Doximity residency ranking and social media usage in urology. ObjectivesIn this study, we aim to investigate the relationship between social media usage and the academic prestige of urology residency programs. MethodsResidency reputation data was acquired from the Doximity Residency Navigator website. Twitter and Instagram activity in 2019 and 2021 was analyzed by collecting data on the total number of posts and followers. Data on residency virtual recruitment was obtained from Twitter and UroResidency website. ResultsBy the end of 2021, 122/139 (87.8%) urology residency programs had a Twitter account and 61/139 (43.9%) had an Instagram account. A significant linear regression was found between Doximity ranking and the number of Twitter followers (p<0.001), Twitter posts (p=0.005), and Instagram followers (p=0.026). Virtual recruitment events were held by 107/139 (77%) programs in 2021. There was a significant linear regression between Doximity rankings and the number of virtual events (p<0.006). ConclusionsSocial media use by urology residency programs has increased since the COVID-19 pandemic. A program's higher Doximity ranking was correlated with the presence of Twitter and Instagram accounts as well as the number of Twitter followers, Twitter posts, and Instagram followers. There was a significant relationship between Doximity rankings and the number of hosted virtual events. Programs should consider increasing social media visibility to potentially improve their Doximity rankings.

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“…As the use of social media continues to grow in the general population, it has also become an increasingly popular platform for healthcare and global outreach. Other social media platforms, such as Instagram and Twitter, are used for public health outreach, professional networking, and the dissemination of research findings[ 2 ]. In the past, orthopaedic surgery social medial presence has been primarily limited to practice management and patient outreach[ 3 ].…”

Section: Introductionmentioning

confidence: 99%

Social media growth of orthopaedic surgery residency programs in response to the COVID-19 pandemic

Geller¹,

Massel²,

Rizzo³

et al. 2022

WJO

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BACKGROUND In the Spring of 2020, residency programs across the country experienced rapid and drastic changes to their application process as a result of the coronavirus disease 2019 (COVID-19) pandemic. In response, residency programs shifted to virtual events and began harnessing social media to communicate with applicants. AIM To analyze the changes in social media usage by orthopaedic surgery programs in response to the COVID-19 pandemic. METHODS Based on the 2019 residency and fellowship electronic database, accredited US orthopaedic surgery programs were reviewed for social media presence on Instagram and Twitter. Approximately 47000 tweets from 2011-2021 were extracted through the Twitter application programming interface. We extracted: Total number of followers, accounts following, tweets, likes, date of account creation, hashtags, and mentions. Natural language processing was utilized for tweet sentiment analysis and classified as positive, neutral, or negative. Instagram data was collected and deemed current as of August 11, 2021. The account foundation date analysis was based on the date recognized as the start of the COVID-19 outbreak in the United States, before or after March 1, 2020. RESULTS A total of 85 (42.3%) orthopaedic surgery residency program Twitter handles were identified. Thirty-five (41.2%) programs joined Twitter in the nine months after the 2020 covid outbreak. In 2020, there was a 126.6% increase in volume of tweets by orthopaedic surgery residency accounts as compared to 2019. The median number of followers was 474.5 (interquartile range 205.0-796.5). The account with the highest number of tweets was Hospital for Special Surgery (@HSpecialSurgery) with 13776 tweets followed by University of Virginia (@UVA_Ortho) with 5063 and Yale (@OrthoAtYale) with 899. Sentiment analysis before 2020 revealed 30.4% positive, 60.8% neutral, and 8.8% negative sentiments across tweets. Interestingly, the positive sentiment percentage increased in 2020 from 30.4% to 34.5%. Of the 201 ACGME-accredited orthopaedic residency programs on Fellowship and Residency Electronic Interactive Database, 115 (57.2%) participate on Instagram, with 101 (87.8%) identified as “resident”-managed vs 14 (12.2%) identified as “department”-managed. Over three quarters (77.4%) of Instagram accounts were created after March 1, 2020. The average number of followers per account was 1089.5 with an average of 58.9 total posts. CONCLUSION Our study demonstrates a substantial growth of Instagram and Twitter presence by orthopaedic surgery residency programs during the COVID-19 pandemic. These data suggest that orthopaedic residency programs have utilized social media as a new way to communicate with applicants and showcase their programs in light of the challenges presented by the pandemic.

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Patterns of General Surgery Residency Social Media Use in the Age of COVID-19

Cited by 26 publications

References 26 publications

The Hernia Coding Conundrum: A Potential Benefit of the International Hernia Collaboration Online Social Media Platform

The Hernia Coding Conundrum: A Potential Benefit of the International Hernia Collaboration Online Social Media Platform

The Utility of Social Media on Urology Residency Doximity Rankings

Social media growth of orthopaedic surgery residency programs in response to the COVID-19 pandemic

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