“…Our data cannot support either notion. From our results we would argue (like others before us; e.g., Baum, 2005; Holbert, 2014; Moy, Xenos, & Hess, 2005; Prior, 2003; Young, 2008; for an overview see Landreville & LaMarre, 2011) that some fun in political content is not necessarily a bad thing, the mixture between fun and seriousness is the important factor. The Daily Show with Jon Stewart , which has been argued to contain as much political humor as serious journalism (Baym, 2005; Brewer & Marquardt, 2007; Fox, Koloen, & Sahin, 2007), might be a prototype for such a combination.…”