This study examined the construct of machismo in relationship to measures of machismo, masculinity, and gender role identity. One hundred forty-eight Latino men with an average age of 36, primarily Mexican American and Puerto Rican, participated. Results indicate that machismo can be characterized as a multidimensional construct, and cluster analyses found that traditional definitions of machismo as authoritarian, emotionally restrictive, and controlling represented only about 10% of the classified Latinos. Most of the sample identified with more emotionally responsive, collaborative, and flexible masculinity styles. Five identity dimensions identified were Contemporary Masculinity, Machismo, Traditional Machismo, Conflicted/Compassionate Machismo, and Contemporary Machismo. Implications include the need to change stereotypes of machismo to be more congruent with the variation in Latino male identity.