Women's use of red clothing as a sexual signal in intersexual interaction

Elliot, Andrew J.; Greitemeyer, Tobias; Pazda, Adam D.

doi:10.1016/j.jesp.2012.10.001

Cited by 54 publications

(61 citation statements)

References 22 publications

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“…The color red has been of particular interest, and studies have shown that the meaning of the color red is context-dependent (Elliot, 2015). For example, red has been proposed to elicit feelings of attractiveness (e.g., Elliot, Greitemeyer, & Pazda, 2013;Young, 2015, but see also Lehmann & Calin-Jageman, 2017;Peperkoorn, Roberts;Pollet, 2016 for studies which do not support this specific effect of the color red). Red also shows a strong association with danger (Pravossoudovitch, Cury, Young, & Elliot, 2014).…”

Section: Context-dependency Of the Color Redmentioning

confidence: 99%

Predicting Context-dependent Cross-modal Associations with Dimension-specific Polarity Attributions. Part 2: Red and Valence

Schietecat

Lakens

IJsselsteijn

et al. 2018

Collabra: Psychology

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Although context effects have repeatedly been demonstrated, it remains difficult to predict how context features influence the associative meaning of concepts. In a recent series of Experiments (see Part 1, Schietecat, Lakens, IJsselsteijn, & de Kort, 2018), we proposed and tested the dimension-specificity hypothesis for understanding and predicting context-dependent cross-modal associations between saturation, brightness, and aggression. In the current manuscript, Part 2, we aim to further test the dimension-specificity hypothesis by predicting the context-dependency of the meaning of the color red observed in the literature. The results of a series of five experiments revealed that the associations between red and valence could be predicted based on the activated dimensions of meaning (i.e., the evaluation or activity dimension) through the opposing concepts in the task. In the context of green, red was associated with negativity, whereas in context of blue, red was mostly associated with activity. Therefore, red was related to both aggression (a negative concept) and enthusiasm (a positive concept), depending on the context.

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Section: Context-dependency Of the Color Redmentioning

confidence: 99%

Predicting Context-dependent Cross-modal Associations with Dimension-specific Polarity Attributions. Part 2: Red and Valence

Schietecat

Lakens

IJsselsteijn

et al. 2018

Collabra: Psychology

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“…Recent evidence suggests that coloration may serve a similar purpose in human mating, as female sexual excitement is associated with reddening of the cheeks, neck, and chest (e.g., Changizi, ). Beyond physiological changes in skin coloration, women are more likely to wear red than other colors when they anticipate meeting attractive, but not unattractive, men (Elliot, Greitemeyer, & Pazda, ), implying the use of non‐bodily displays of red to signal sexual interest (Elliot & Pazda, ; Prokop & Hromada, ; Tracy & Beall, ).…”

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confidence: 99%

The effect of red on male perceptions of female attractiveness: Moderation by baseline attractiveness of female faces

Young

2015

Euro J Social Psych

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Past research has demonstrated the importance of color in a variety of social contexts, including human mating. For example, red increases heterosexual men's feelings of attraction toward women. In the current work, this basic red-attraction link is qualified by the initial attractiveness of female faces. In two experiments, red enhanced men's ratings of female attractiveness, but only for faces pre-rated as attractive; red had no influence on perceptions of initially unattractive faces. Additionally, Experiment 1 manipulated how long participants viewed attractive and unattractive faces as an exploratory test of when color and face features are integrated. The findings show that initial female attractiveness moderates the influence of red on judgments of attractiveness even when the faces are viewed for extremely short exposures. The present findings identify an important boundary condition of the red-attractiveness effect and provide an initial indication of where in the processing stream color impacts social judgments.

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“…Elliot et al initiated the theory that the color red enhances men's attraction towards women, suggesting that sexually receptive women are more attractive and desirable [69,70]. Social psychology research concerned with investigating the effect in different situations such as lipsticks, backgrounds, colored shirts.…”

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

“…In 2013, Elliot and colleges conducted another study dealing with the choices of colored clothing that women would select when being told to interact with an attractive male and also with an unattractive male [70]. Women had the choice of wearing the same style of longsleeved shirt either in red, blue, or green.…”

Section: Previous Studies Of Color Preference Phenomenamentioning

confidence: 99%

Colored Apparel - Relevance to Attraction in Humans

Sullivan¹,

Kazlauciunas²,

Guthrie³

2017

J Fashion Technol Textile Eng

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There are numerous different dyes available, many varied fashion trends, and various different ways to change/enhance physical aesthetics. Predicting color preferences and how colors and color combinations, in a shape context, stimulate certain emotions, represents a challenging prospect. Color is a critical cue for sexual signaling, but what the preferred colors actually are in humans, is difficult to predict. Understanding color preferences and perception of color within a context such as attraction, is essential for improving color forecasting and gaining a deeper understanding of color perception. The appearance of color can change based on lighting, shape, texture, and the surrounding environment and associated colors. While these provide physical color characteristics, human vision and perception contributes to how a color appears to the individual. Perception is unique to each individual and is constantly changing due to the influence of a range of variables. This can cause someone to appear visually attractive or visually unattractive. By taking into account all the variables that contribute to human studies in color perception, tailored research can continue to be undertaken to further develop a deeper understanding of color perception and human attraction regarding visual stimulation. and their longer-term mates (i.e. husband/wife/partner, fiancé, longterm relationship) to be physically attractive [5]. For heterosexual groupings, studies have shown that when evaluating a female's attractiveness, men focus not only on physical cues such as facial expression and body language but also on the type and color of their clothing [6]. KeywordsFor centuries, females have been attracted to the use of color. In the 1930's, Korda et al. [7] stated that color was particularly attractive to female cinema audiences. Yevonda, in the 1930s, stated that women were more attached to the use of color photography than were men as the medium was better able to highlight visible signs of the times, such as red hair, uniforms, flawless complexions and cosmetic combinations (lips and colored finger nails) [8]. Such use allowed females to express themselves more fully [8]. Females use color in a variety of different ways including adding beauty to their aesthetic characteristics. The use of colored make-up, accessories, tattoos, hair colorants and clothing are among ways of enhancing physical appearances. However, it is not uncommon for men to use color in certain ways to change their physical appearance, increasing their potential to attract a potential partner.These colors and color combinations, that women see and perceive as being important in increasing their physical attractiveness, can be different to those that males find attractive. Questions have arisen concerning the role color plays in human attraction. To appreciate the significance of these questions, a basic understanding of how color is created, how the human visual system works, how the brain perceives color, what attraction is, the role of color in fash...

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Women's use of red clothing as a sexual signal in intersexual interaction

Cited by 54 publications

References 22 publications

Predicting Context-dependent Cross-modal Associations with Dimension-specific Polarity Attributions. Part 2: Red and Valence

Predicting Context-dependent Cross-modal Associations with Dimension-specific Polarity Attributions. Part 2: Red and Valence

The effect of red on male perceptions of female attractiveness: Moderation by baseline attractiveness of female faces

Colored Apparel - Relevance to Attraction in Humans

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