“…To believe that job seekers preference would be invariant across labor market conditions fails to reflect the realities faced by job seekers, questioning the ecological validity of previous research (Cable and Judge 1996;Saini et al 2014Saini et al , 2015Saini et al , 2018. For instance, previous streams of research on job attribute preferences of general population (e.g., Gallie et al 1998;Sutherland 2012), specific populations, such as African Americans (e.g., Murphy and Collins 2015), and graduating students (e.g., Sheppard 2018) as well as research based on gender ideology (e.g., Konrad et al 2005) and organizational socialization (e.g., Gomez-Mejia 1990) have ignored the influence of both return on investment, a key human capital metric, and labor market dynamics. In contrast, drawing on human capital theory, we surmised that expected rate of return, calculated as starting salary/educational fees would influence attributes job seekers prefer.…”