Women Online Shopping: A Critical Review of Literature

Kumar, Vinay; Singh, Rohit

doi:10.2139/ssrn.2466824

Cited by 5 publications

(3 citation statements)

References 25 publications

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“…Furthermore, Gehrt et al (2012) confirm that the Indian e-commerce industry is even less researched and relatively very few studies have been conducted to understand the various facets and habits of Indian consumer behaviour. Research on female online buying behaviour in India is miniscule and only a handful of recognised research works are accessible (Kumar and Singh, 2014).…”

Section: Introductionmentioning

confidence: 99%

Understanding female consumers’ intention to shop online

Raman

2019

APJML

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Purpose The purpose of this paper is to develop a model to examine the female consumer’s intention to shop online. The rising number of female online shoppers has compelled the analysts and online vendors to believe that understanding the attitude and behaviour of the female consumers is very crucial for their growth. Design/methodology/approach A conceptual model is proposed that expands the theory of reasoned action (TRA) with three additional constructs, namely, trust, convenience and customer service. The proposed model is examined with the help of questionnaire responses collected from 909 online shoppers from India. Findings The paper empirically shows that there is a significant influence of attitude, convenience, customer service and subjective norm on the female consumer’s intention to buy online. Customer service acts as the most crucial factor in influencing the attitude of female consumers towards online shopping. The paper also points out that trust does not directly affect the female’s intention to shop online but indirectly influences it through attitude. Practical implications The paper has significant implications for practitioners. First, the results advocate that convenience and customer service are the vital antecedents to both behavioural intention and behavioural attitude. Second, the paper also showcases that trust influences behavioural intention indirectly through attitude, stressing the need for the online retailers to develop consumers’ trust in online shopping. Originality/value The paper examines TRA framework in the context of female online shopping, while earlier studies have concentrated completely on efficiency-based software tools like word processing, spreadsheets, etc. The integration of the three constructs – trust, convenience and customer service – in the TRA framework has not been studied in the past. The interaction effect of the different elements of customer services on the female consumer behaviour has never been examined in the previous research works.

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Section: Introductionmentioning

confidence: 99%

Understanding female consumers’ intention to shop online

Raman

2019

APJML

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“…Thus, regarding purchasing decisions, males and females are entirely different. Women are more intuitive and subjective, while men are more logical and analytical, which is why they base their purchasing decisions on other people's experiences rather than trying them out for the first time themselves [10]. Moreover, men often purchase goods and services based on immediate needs, while women often purchase following their long-term decisions.…”

Section: Discussionmentioning

confidence: 99%

Research on the Influence of Social Media on Womens Consumption

Zhang

2023

CHR

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Shi Qingqi was one of the famous economists who widely promoted the "women's economy" concept, also referred to as the "SHE economy." According to such a concept, more women are starting to identify their clients from a woman's perspective, thus developing more products. This can also be explained through related theories like the demand theory. According to the demand theory, the higher the price of products, the less the products will be demanded in the market, demonstrating a downward-sloping demand curve. This article proposes the interaction between social media and women's consumption through the retrieval and inspection of related literature. This paper argues that the development of the womens economy has led to an improvement in womens status, altered the needs between men and women, altered the way women shop, affected women's consumption, and has its limitations in the long run.

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“…Because of convenience and time saving, consumers are doing online shopping in Pakistan (Bashir, 2013). Kumar & Singh (2014) shows that hedonic and utilitarian are the main motives of women for shopping. When women do shop for enjoyment and fun that is hedonic shopping.…”

Section: Critical Literature Reviewmentioning

confidence: 99%

Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers

2021

JMCR

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Online shopping is very popular in today's modern world. Because of Covid-19, people are frequently using online shopping. This study tries to find out the male and female consumer's attitudes towards online shopping. It is of descriptive nature and mostly based on the primary data sources. Purposive sampling technique is used and 200 samples have been collected from different participants. After analysing it is found that apparel and footwear, food, accessories, electronics are the main products consumers purchase from online and time saving, easy to place order, searching the product easily, large selection of products encourages to shop online while low quality, fraud, inability to touch the product work as barrier to online shopping.

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Women Online Shopping: A Critical Review of Literature

Cited by 5 publications

References 25 publications

Understanding female consumers’ intention to shop online

Understanding female consumers’ intention to shop online

Research on the Influence of Social Media on Womens Consumption

Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers

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