Research on the Influence of Social Media on Womens Consumption

Abstract

Shi Qingqi was one of the famous economists who widely promoted the "women's economy" concept, also referred to as the "SHE economy." According to such a concept, more women are starting to identify their clients from a woman's perspective, thus developing more products. This can also be explained through related theories like the demand theory. According to the demand theory, the higher the price of products, the less the products will be demanded in the market, demonstrating a downward-sloping demand curve. This article proposes the interaction between social media and women's consumption through the retrieval and inspection of related literature. This paper argues that the development of the womens economy has led to an improvement in womens status, altered the needs between men and women, altered the way women shop, affected women's consumption, and has its limitations in the long run.