Women E-Commerce: Perspective in Bangladesh

Abstract

E-commerce (Electronic commerce) is a big hit in today's market. E-commerce is an abbreviation for electronic commerce. E-commerce is that the purchase and sale of products and services over the net. E-commerce is a term used to describe the shift from a regular market to a digital marketplace. It is a new era in business. As Bangladesh progresses toward becoming a digital Bangladesh, the participation of women in digital platform is tremendous over the past two centuries and their participation as digital entrepreneurs is inspiring. This noteworthy way of doing business is progressing admirably all over the world, and Bangladesh does too. The sample of the study was exploited using the convenient sampling technique. Primary information was collected using structured forms and the questionnaire consist of statements in Likert's five-point scale and secondary data was collected using various types of journals, document, and paper cutting etc. The primary area contains a segment profile of the respondents, and the second section is a questionnaire designed to understand women's involvement in the E-commerce sector and their perspectives in Bangladesh. The focus of this study is to evaluate the present state of women's e-commerce in Bangladesh, as well as to investigate the components, and challenges, and to sort out those challenges: road to fix it. The results of this study showed that, Cyber security now drives online-based businesses, resulting in web users building trust in the digital world. Finally, everyone in the community must collaborate to secure women's digital access and a safe atmosphere.

Women Entrepreneurs-Contributions Through the Digital Marketplace: In the Economy of Bangladesh

“…Thus, digital platforms are the most suitable for fighting against the current discrimination between men and women in entrepreneurship (Khanum et al, 2020). Digital platforms are now the most convenient way to establish a business for individuals or organizations for every woman entrepreneur in Bangladesh (Sultana & Akter, 2021). E-commerce platform for entrepreneurs has created linkages between entrepreneurs and the marketplace that helps the country's small entrepreneurs to become self-reliant by offering fair prices and various selling options ("Women Contributing in Economy Thru E-commerce," 2022).…”

Kazakhstani womenʼs participation in online marketplaces: Benefits and barriers

“…Thus, the education level of business owners greatly impacts their organisationʼs growth, innovation‐driven development, and application of new skills such as in ICT (Michaelidou et al., 2011; Peltier et al., 2009). Moreover, education is one of the key elements influencing womenʼs empowerment in entrepreneurship (Sultana & Akter, 2021). Among the business benefits of internet access are reductions in costs (such as those for commuting and childcare) and participation in the labour market through the wide range of activities that can be provided online.…”

“…Other studies note that the development of the digital economy and online markets has been affected by the COVID‐19 pandemic (Artanti et al., 2021; Chandra, 2021; Wandoko & Panggati, 2022). Researchers have raised issues of differences in online shopping behaviour between women and men and the gender dimensions of womenʼs participation in e‐commerce (Lu & Zhang, 2020; Sultana & Akter, 2021; Szymkowiak & Garczarek‐Bąk, 2018).…”

Governmental and Institutional Initiatives and Actions for the Attraction and Expansion of E-Commerce by Women in Bangladesh

“…As a result, the government is attempting to create a business environment that favors women. E-commerce will undoubtedly assist women entrepreneurs in the country in resuming their post-coronavirus economic recovery efforts (Sultana & Akter, 2021). Various institutions, such as the Women & e-commerce Forum (WE), handle the requirements of the female entrepreneurs in addition to the government.…”