Women and Leadership in Public Relations in Greece

Triantafillidou, Amalia; Yannas, Prodromos

doi:10.4324/9781003161622-9

Cited by 1 publication

(11 citation statements)

References 0 publications

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“…These results are consistent with other empirical research in different countries (Kaladze et al. , 2020; Topić, 2020; Polić and Holy, 2021; Triantafillidou and Yannas, 2021). It is essential to be a good communicator, but especially for managing a team, managing a project.…”

Section: Resultssupporting

confidence: 93%

“…This research shows a relationship between the communication style and the leadership style of Spanish female communication directors, framed within both prototypical female models. These results are consistent with other empirical research in different countries (Kaladze et al, 2020;Topi c, 2020;Poli c and Holy, 2021;Triantafillidou and Yannas, 2021).…”

Section: Leadership Stylessupporting

confidence: 93%

“…The findings of this study are along these lines and are also supported by other studies applied in other countries in Europe (Kaladze et al. , 2020; Polić and Holy, 2021; Triantafillidou and Yannas, 2021).…”

Section: Conclusion and Future Researchsupporting

confidence: 92%

“…, 2020; Kaladze et al. , 2020; Miliopoulou and Kapareliotis, 2021; Triantafillidou and Yannas, 2021). These situations have also been evidenced in the communication management industry (Vardeman-Winter and Place, 2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…, 2019), but recent studies still show that women in the PR industry face constant barriers and challenges (e.g. Polić and Holy, 2021; Triantafillidou and Yannas, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Female leadership in communication management in Spain: making a difference in a sexist culture

Zeler

Fuentes-Lara

Moreno

2022

CCIJ

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PurposeThis paper aims to explore the position of women in the communication management sector in Spain from their own experiences. The study examines female communication and leadership styles, emphasising the cost of leadership in which they are leaders or led.Design/methodology/approachThis study used a qualitative methodology based on in-depth interviews with 22 women actively working in top companies and agencies: female communication directors, female employees with a female leader and female employees with a male leader. Data were analysed through thematic analysis.FindingsResults show mixed communication and leadership styles. In addition, the high level of self-demand of female communication managers stands out, making it challenging to achieve a work-life balance and the implementation of successful role models.Social implicationsExploring the factors of female leadership remains necessary to understand and make their situation in various industries and positions visible. It also helps remove barriers to leadership, guide organisations in addressing gender discrimination issues and develop mechanisms for the internal promotion of female professionals.Originality/valueTo the best of authors' knowledge, this is the first study exploring the leadership and communication styles of women in the Spanish Public Relations (PR) and communication management industries. It also highlights the aspects influencing the cost of leadership.

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Section: Resultssupporting

confidence: 93%

Section: Leadership Stylessupporting

confidence: 93%

Section: Conclusion and Future Researchsupporting

confidence: 92%

Section: Theoretical Backgroundmentioning

confidence: 99%

“…, 2019), but recent studies still show that women in the PR industry face constant barriers and challenges (e.g. Polić and Holy, 2021; Triantafillidou and Yannas, 2021).…”

Section: Introductionmentioning

confidence: 99%

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