Based on qualitative interviews with southern California heterosexual engaged couples, I examine how wedding planning work is divided between the bride and the groom and how couple's meaningfully interpret the division of labor. I find that couple's wedding planning work disproportionately falls to women, especially that labor that is invisible. Wedding work, in many respects, is another form of unpaid and unappreciated women's work, not that unlike housework. Yet, couples do not understand wedding work as an unequal pursuit. Couples use an assortment of interactional strategies to interpret wedding work as a joint and equal enterprise.The image of a man being dragged to the wedding alter and a woman, in contrast, ever eager to wed is a common one in U.S. popular culture. Children's toy makers offer young girls wedding dolls and wedding accessories, suggesting that wedding is an important and desirable part of being a woman. The commercial wedding industry targets women almost exclusively. There is, for example, no equivalent of "Brides Magazine" for the groom. Despite the continued and widespread gender stereotypes related to wedding, do men and women have an unequal involvement in wedding and wedding planning? Do participants see wedding planning as "women's" work and wedding work as women's primary responsibility? I examine the division of wedding planning work and how heterosexual couples meaningfully construct and interpret wedding work in the context of their relationship. Ultimately, my qualitative study of weddings provides insight into marriage and family life in the midst of changing gender ideologies.Correspondence should be directed to