Wirkungen akustischer Reize in der Markenkommunikation

Automated music selection of video ads

“…For instance, a fast played music based on major chords that integrates a flowing rhythm can lead to happiness (Bruner, 1990;Vinh, 1994). Subsequently, the genre seems so be the key music segmentation criteria to differ between various moods and emotions (Esch, Roth, and Strödter, 2009). Consequently, genres could be used to achieve a desired effect on the user side.…”