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“…The present paper is an extended version of Wiesener (2017). Video ads consist typically of a video and an audio channel whereas these channels can be seen as one unit from a consumer perspective (Bode, 2009;Hofmann, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…The present paper is an extended version of Wiesener (2017). Video ads consist typically of a video and an audio channel whereas these channels can be seen as one unit from a consumer perspective (Bode, 2009;Hofmann, 2010).…”
Section: Introductionmentioning
confidence: 99%
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