“…Defining wine tourism A significant volume of research has been centered on wine tourism as a result of its economic and cultural impact around the world. The value of wine tourism has been studied in many parts of the world, including Australia (Dowling & Carlsen, 1999), Canada (Telfer, 2001;Hashimoto & Tefler, 2003, Dawson, 2011, Chile (Sharples, 2002), France (Frochot, 2000;Charters & Menival, 2011), Germany (Koch et al, 2013), Italy (Mancino & Presti, 2012), New Zealand (Johnson, 1998;Mitchell & Hall, 2003), South Africa (Bruwer, 2003), Spain (Gómez & Molina, 2012) and the USA (Dodd, 1995;Skinner, 2000). The literature offers several definitions for the multidimensional phenomenon known as wine tourism Hall et al, 2000;Williams, 2001;Getz & Brown, 2006).…”