Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective

Abstract

Napa is a renowned region for wine tourism and demonstrates how wine can be an instrument to develop tourism. The purpose of this research is to identify the critical success factors that have shaped the area's rise and growth, and its unique competitiveness in both the domestic and global marketplaces for wine tourism destinations. The findings from the research provide the foundation for a proposed conceptual model of success factors in wine tourism research and as insight to practitioners/suppliers. Findings reveal an aligned marketing effort and strategic partnerships among suppliers of Napa wine tourism. Copyright © 2013 John Wiley & Sons, Ltd.

Critical success factors of a business tourism destination: Supply side analysis

“…The first finding confirms literature in terms of CSFs for the tourism industry as finances (Brotherton et al 2003;Geller 1985;Jaafar 2011;Lucchetti & Font 2013;Ortigueira & Gomez-Selemeneva 2011), human resources (Brotherton et al 2003), product (Jones et al 2015) and customer-related aspects (Du Plessis et al 2014). Although the study did not indicate the order of importance of these factors, managers could use this as a guideline and successfully apply these CSFs within their organisations.…”

“…The literature indicates that product is an important CSF (Alhroot & Alalak 2010;Brotherton & Shaw 1996;Geller 1985;Getz & Brown 2006;Jones et al 2015;Lin & Fu 2012;Lucchetti & Font 2013). This theme includes constructs such as ensuring that arrangements are in place, attention to detail, the different phases of the event, set-ups according to plan and the availability of the product.…”

Exploring critical success factors for Napa’s wine tourism industry from a demand perspective

“…Two key studies previously performed on wine tourism CSFs (Getz & Brown, 2006;Jones et al, 2013) formed the basis for measured variables in the survey tool implemented for the present research. Getz's research captured and tested for the most important factors for destination and winery tourism development in Canada from the perspective of wine tourists; Jones et al captured parallel items through a qualitative supply-side study based on interview results that came specifically from suppliers in the Napa region.…”

“…While many studies and publications note or reference Napa's success (Colman, 2008;Olsen & Thach, 2008;Quadri-Felitti & Fiore, 2013;Wargenau & Che, 2006), few exist which aim attention specifically on exploring the region's unique factors which have fostered its success (Gmelch, Gmelch, & Gmelch, 2011;Jones et al, 2013;Skinner, 2000). While Quintal et al include data from Napa winery visitors in examination of "New World" wine economies, the study is performed from a micro perspective, and -as the authors respectably detail -only considers data that are confined to one specific winery vs. the broad scope of the Napa region (Quintal, Thomas, & Phau, 2015).…”

“…Previous literature has explored the critical success factors (CSFs) of wine tourism destinations from the stakeholder perspective (Getz, Dowling, Carlsen, & Anderson, 1999), and more recently, those factors specific to Napa through interviews with the region's industry leaders and organization executives (Jones, Singh, & Hsiung, 2013). The purpose of this study is to evaluate these supply-derived factors from the lens of the demand perspective utilizing an importance-performance matrix.…”