Wine Tourism Experiences: An Exploratory Approach to Innovation Potential in the Douro Valley, Portugal

Silva, Goretti; Melo, Antônio Marlos Duarte de; Carvalho, Conceição de Maria Belfort de

doi:10.1007/978-981-16-9701-2_20

Cited by 3 publications

(2 citation statements)

References 34 publications

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“…These benefits derived from the development of green innovations can be increased in wineries that develop wine tourism activities, since this type of tourism can also include ecological innovations of products and processes focused on the activity itself (Correia et al, 2022). In this sense, green product innovations linked to the wine tourism activity involve enhancing the wine tourists' experience in the winery while promoting the territory and the environment in which it is developed (Karagiannis and Metaxas, 2020).…”

Section: Wine Tourism and Green Innovationmentioning

confidence: 99%

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Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

Martínez‐Falcó

Marco‐Lajara

Zaragoza‐Sáez

et al. 2023

BFJ

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PurposeThis research focuses on analysing the effect of wine tourism on green product and process innovations developed by Spanish wineries. In addition, age, size and membership in a protected designation of origin (PDO) are introduced as control variables to increase the precision of the cause–effect relationship analysed.Design/methodology/approachThe study proposes a conceptual model based on previous studies, which is tested using structural equations (partial least squares structural equation modelling [PLS-SEM]) with data collected from 202 Spanish wineries.FindingsThe research results show that wine tourism activity has a positive and significant influence on green product and process innovation.Originality/valueThe research contributes to the academic literature in several ways. First, the study advances knowledge and understanding of the benefits generated by wine tourism. Second, the research contributes to the literature that analyses the wine tourism–sustainability link, since it is predicted that this type of tourism can increase the capacity for green innovation. Third, to the best of the authors’ knowledge, there is no previous research that has analysed wine tourism as a catalytic variable for green innovation. Fourth, the proposed theoretical model has not been previously addressed in the academic literature, so the study represents an important advance in scientific knowledge.

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Section: Wine Tourism and Green Innovationmentioning

confidence: 99%

Section: Tourism and Wine Production: A Perfect Symbiosismentioning

confidence: 99%

Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

Martínez‐Falcó

Marco‐Lajara

Zaragoza‐Sáez

et al. 2023

BFJ

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Developing Sustainable Tourism in Tanzania: Perspective from Wine Stakeholders

Lubawa,

Osabuohien

2024

Wine Tourism and Sustainability

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Green Innovation in Wine Tourism

Falcó,

Sánchez-García,

Marco-Lajara

et al. 2024

Advances in Business Strategy and Competitive Advantage

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The purpose of this study is to investigate how wine tourism influences the adoption of environmentally friendly product and process innovations by Spanish wineries. The research includes control variables like the winery's age, its size, and its association with a Protected Designation of Origin (PDO) to accurately delineate cause-effect relationships. A conceptual model, grounded in existing literature, forms the basis of this study and is empirically examined through Partial Least Squares Structural Equation Modeling (PLS-SEM), drawing on data from 202 Spanish wineries. The results demonstrate that wine tourism substantially and positively impacts the development of green products and process innovations. This research contributes to academic discourse in several ways. It enhances the understanding of the beneficial outcomes linked with wine tourism and adds to the existing knowledge on the nexus between wine tourism and sustainability. This includes the insight that wine tourism can bolster a winery's capacity for green innovation. Additionally, this study is seemingly the first to explore wine tourism as a catalyst for green innovation. The theoretical model introduced in this research is novel, representing a notable advancement in the academic comprehension of the relationship between wine tourism and green innovation in the context of the wine industry.

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Wine Tourism Experiences: An Exploratory Approach to Innovation Potential in the Douro Valley, Portugal

Cited by 3 publications

References 34 publications

Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

Wine tourism as a catalyst for green innovation: evidence from the Spanish wine industry

Developing Sustainable Tourism in Tanzania: Perspective from Wine Stakeholders

Green Innovation in Wine Tourism

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