Willingness to Pay for Green Apartments in Surabaya, Indonesia

Anastasia, Njo; Valentina, Gabriella; Basana, Sautma Ronni

doi:10.1080/19498276.2022.2036427

Cited by 11 publications

(12 citation statements)

References 22 publications

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“…Likewise, consumers' willingness to pay for green building apartments has been studied by many scholars in green building development (e.g. Li et al, 2018;Yau, 2012;Portnov et al, 2018;Njo et al, 2021). As clarified by the research, consumers' willingness to pay for green housing was determined by their demographic characteristics including gender, age, education, or income (Li et al, 2018;Yau, 2012;Hu et al, 2014b), some psychological variables such as environmental attitude (Yau, 2012), environmental awareness, perceived behavioural control, subjective norm (Njo et al, 2021;Pommeranz and Steininger, 2021;Zahan et al, 2020), perceived benefits and costs of green housing (Zhao and Chen, 2021) or external attributes of green apartments (Njo et al, 2021;Zalejska-Jonsson, 2014;Park et al, 2013).…”

Section: Theoretical Background and Research Framework 21 Green Buildingmentioning

confidence: 99%

“…Li et al, 2018;Yau, 2012;Portnov et al, 2018;Njo et al, 2021). As clarified by the research, consumers' willingness to pay for green housing was determined by their demographic characteristics including gender, age, education, or income (Li et al, 2018;Yau, 2012;Hu et al, 2014b), some psychological variables such as environmental attitude (Yau, 2012), environmental awareness, perceived behavioural control, subjective norm (Njo et al, 2021;Pommeranz and Steininger, 2021;Zahan et al, 2020), perceived benefits and costs of green housing (Zhao and Chen, 2021) or external attributes of green apartments (Njo et al, 2021;Zalejska-Jonsson, 2014;Park et al, 2013). For such reasons, an understanding of factors affecting consumers' green apartment purchase intention is of great importance for marketers to design green marketing strategies for the successful promotion of green apartments.…”

Section: Theoretical Background and Research Framework 21 Green Buildingmentioning

confidence: 99%

“…, 2018; Yau, 2012; Hu et al. , 2014b), some psychological variables such as environmental attitude (Yau, 2012), environmental awareness, perceived behavioural control, subjective norm (Njo et al. , 2021; Pommeranz and Steininger, 2021; Zahan et al.…”

Section: Theoretical Background and Research Frameworkmentioning

confidence: 99%

“…, 2021; Pommeranz and Steininger, 2021; Zahan et al. , 2020), perceived benefits and costs of green housing (Zhao and Chen, 2021) or external attributes of green apartments (Njo et al. , 2021; Zalejska-Jonsson, 2014; Park et al.…”

Section: Theoretical Background and Research Frameworkmentioning

confidence: 99%

“…Some have investigated determinants of consumers' willingness to pay for green building apartments from an economic standpoint (balance between personal costs and benefits) (e.g. Li et al, 2018;Yau, 2012;Portnov et al, 2018;Njo et al, 2021). Others have explored the differences in perspectives of stakeholders such as developers, designers and consumers (Ofek and Portnov, 2020;Ofek et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Value activation to increase consumers' intention to purchase green apartments

Nguyen

Thanh

Hoang

et al. 2023

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PurposeThis study examines the motivational forces of self-transcendence and self-enhancement values in consumers' green apartment purchase intention since the values have been seen as the key determinants of environmental beliefs and concerns that motivate pro-environmental behaviour adoption amongst consumers regardless of external barriers. Additionally, this study identifies the role of environmental content in strengthening the effects of self-transcendence value.Design/methodology/approachSurvey data were collected from 234 residents of three high-rise apartment buildings in Hanoi, Vietnam. Measure reliability and validity were tested by confirmatory factor analysis (CFA) before hierarchical ordinal least squares regression (OLS) was conducted to test the hypotheses.FindingsThe research results reveal a significant positive relationship between self-transcendence value and consumers' green apartment purchase intention. However, environmental problem-related content exposure was found to weaken the effect of self-transcendence value on the purchase intention whilst the effect was reported to be strengthened by pro-environmental action-related content exposure.Originality/valueTheoretically, this study emphasizes the importance of interaction effects between external factors and personal values in explaining consumer's decisions and behaviours. Practically, the research results provide valuable insights for marketers and developers into fostering the adoption of green building apartments amongst consumers.

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