Willingness to pay for airline security

Abstract

Purpose Due to recent international media reports of terrorist attacks in airports, people are more aware of the risk terrorism poses to flying and the need for security measures in the airline industry. This study aims to examine factors affecting willingness to pay (WTP) for airline security and safety flights after terror attacks incident. Design/methodology/approach A polling company distributed an internet survey among 415 Israelis in July 2014, after thousands of missiles had been fired into Israel from the Gaza Strip, threatening the population and disrupting aviation traffic to and from Israel. The results show that individuals who attributed higher importance to airline security and exhibited more fear and less optimism were willing to pay more for airline security and safety. Findings The results show that individuals who attributed higher perceived importance to airline security and exhibited more fear and less optimism were willing to pay more for the security and safety of flying. Research limitations/implications The implications of the study are important for understanding how terrorist attacks and negative aviation events affect people’s feelings, pessimism/optimism and general attitudes toward airline security. Originality/value Due to the increase in the number of terror attack involving airlines, it is important for understanding the demand for tickets on secure airlines. Such an understanding is essential for evaluating the perceived benefit of safety and security improvements in the aviation industry and for developing marketing strategies for different tickets.

Museum experience and satisfaction: moderating role of visiting frequency

“…low cognitive dissonance) when taking a decision on the museum services. Although the empirical study is emerging within context, majority of the research on museum tourist experience, satisfaction, loyalty and WPM are strongly rooted in Western cultures (Ruiz-Alba et al , 2019; Shahrabani and Regev, 2019). This study makes a significant contribution to museum tourism literature in a non-Western context.…”

“…Thus, this study considers WPM as the maximum price a museum tourist accepts to pay for a unique service experience at museum sites. Heritage tourists determine the WPM for non-market goods based on the value of the tourist experience (Calinao and Lin, 2017), which invariably creates satisfaction for the tourists (Shahrabani and Regev, 2019). Furthermore, Morrison and Dowell (2015) established that 'sense of place' (i.e.…”

“…Besides, in the study model (Figure 1), an addition of a moderator (i.e. NT) was introduced to explain the effect on the relationship between satisfaction and WPM (Calinao and Lin, 2017;Shahrabani and Regev, 2019 shown that when a moderating variable was introduced between two other variables, it was much easier to understand the nature of the relationship (Aguinis et al, 2016). In determining the moderation effect, the study multiplied the explanatory variables of satisfaction with the moderator: NT (1 5 repeat and 0 5 first time) (NT*Satisfaction), as recommended (Chin et al, 2003).…”

“…Besides, in the study model (Figure 1), an addition of a moderator (i.e. NT) was introduced to explain the effect on the relationship between satisfaction and WPM (Calinao and Lin, 2017; Shahrabani and Regev, 2019). Prior studies had shown that when a moderating variable was introduced between two other variables, it was much easier to understand the nature of the relationship (Aguinis et al , 2016).…”

Willingness-to-pay for robot-delivered tourism and hospitality services – an exploratory study

“…WTP in the tourism and hospitality literature focusses on travellers' WTP for green products (Chang et al, 2015;Gonz alez-Rodríguez et al, 2020), accommodation (Fragkogianni, 2019), museums (Garcia-Madariaga et al, 2020), restaurants (Nicolau et al, 2020;Ouyang and Sharma, 2019), airline security (Shahrabani and Teitler Regev, 2019), etc. The WTP for technological products have been researched as well (Broughel, 2019;Shannon et al, 2019), including for technologies in TTH context such as in-room technologies (Erdem et al, 2019) and drone food delivery (Hwang and Choe, 2019).…”