Will the public pay for green products? Based on analysis of the influencing factors for Chinese’s public willingness to pay a price premium for green products

Yang, Menghua; Chen, Hong; Long, Ruyin; Wang, Yujie; Hou, Chenliang; Liu, Bei

doi:10.1007/s11356-021-14885-4

Cited by 30 publications

(16 citation statements)

References 54 publications

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“…In addition, social influence, consumer environmental ethics and concern, and environmental attitude toward green products are the basic likelihood for consumer willingness to use green products (Mobrezi & Khoshtinat, 2016). Consumers purchase green products for reasons best known to them (Berger, 2019), and several studies have highlighted the mediating role—factors that lead to consumer willingness to use green products (Wei et al, 2018; Yadav & Pathak, 2016; Yang et al, 2021). In addition, Al Mamun et al (2018) advocate the mediating role of consumer willingness for environmentally friendly products toward behavioral attitudes and low-income household essentials.…”

Section: Theoretical Backgrounds On the Theory Of Planned Behaviormentioning

confidence: 99%

“…Research in the past has examined some aspects of ethical policy and its implications as a tool for sustainable strategies De Chiara (2016), environmental ethical consumption behavior Foti and Devine (2019), and the social-ethical issue (Chen et al, 2020). Traditionally, the willingness to consume sustainable products is considered in some studies (Wei et al, 2018; Yang et al, 2021). Although, the aspect of consumer environmental ethics has not been thoroughly examined especially in the Nigerian context.…”

Section: Introductionmentioning

confidence: 99%

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Understanding Consumer Environmental Ethics and the Willingness to Use Green Products

et al. 2023

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Environmental ethics and moral obligation are action plan that helps to preserve the environment and has influenced consumption style. The utilization of green products and consumption has helped minimize environmental and health threats, which is considered to sustain the environment. In this study, we examine consumer environmental ethics, environmental attitude, social influence, and moral obligation through the mediation of the willingness to use green products toward green behavior. Using a questionnaire survey method to capture 250 consumers in Abuja, Nigeria and SmartPLS3.0 to assess the model validity. The outcomes of our study show that consumer environmental ethics, environmental attitude, and moral obligation positively influence willingness to use green products, which also influence green behavior. The mediating effect was established and willingness to use green products simultaneously mediates the relationships between consumer environmental ethics, environmental attitude, moral obligation and green behavior. Further, social influence does not predict willingness to use green products, and the mediating link between social influence and green behavior was not supported. The study provides implications based on the empirical findings for theoretical and managerial insight as well as for future research.

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Section: Theoretical Backgrounds On the Theory Of Planned Behaviormentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Understanding Consumer Environmental Ethics and the Willingness to Use Green Products

et al. 2023

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“…As a result, societal pressure can have an impact on a consumer's purchasing intention or choice (Sheth et al, 1991). Frequently, societal norms or peer group pressure can have a substantial impact on consumers' purchasing decisions (Yang et al, 2021). Natural food products have had a huge impact on customers all over the world, particularly in the wellness and lifestyle sectors (Cani€ els et al, 2021).…”

Section: Social Valuementioning

confidence: 99%

Using the consumption values to investigate consumer purchase intentions towards natural food products

Chakraborty

Dash

2022

BFJ

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PurposeNatural food products are becoming more popular, and their health-related benefits are widely acknowledged. The authors wanted to see the influence of different consumption values on purchase intention of natural food products. To address this gap, the current study proposes to use theory of consumption values to explain customers purchase intention towards natural food products.Design/methodology/approachThe authors used theory of consumption values (TCV), attitude and purchase intention to develop a comprehensive model. About 464 respondents have responded to the structured questionnaire which was floated through email and WhatsApp. Finally, the authors used structural equation modelling and moderation analysis to arrive at the final results.FindingsExcept for social value, all constructs named conditional, functional, emotional and epistemic were found to have a favourable and significant impact on consumers’ purchase intention towards natural food products. The study shows that attitude has a moderating effect on the association between emotional value and purchase intention.Research limitations/implicationsThis research illuminates the TCV which enable the long-term use of natural food products. In addition, the importance of attitude as a moderator of purchase intent provides a deep understanding of customer behaviour.Originality/valueThis model is the first of its kind in the current literature, using consumption values from the TCV with attitude to regulate purchase intention towards natural food products. In addition, theoretical advancements pave the path for future research.

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“…However, the promotion of green products potentially faces two obstacles. (1) Green products often have higher prices than general products due to their green attributes [16], which may negatively affect public purchasing willingness and further green industry development, especially in an economic slowdown due to the pandemic; (2) A corresponding lack of funding in the pandemic might be a barrier to developing environmentally friendly projects, particularly related to the development of new products [17].…”

Section: Introduction 1backgroundmentioning

confidence: 99%

Construct and Priority Ranking of Factors Affecting Crowdfunding for Green Products

Zhang

et al. 2022

Processes

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This article aims to target the key factors that could positively affect crowdfunding success for green products in order to promote crowdfunding efficiency and green supply chain management. Methods: Data were collected through expert interviews and questionnaires and then processed through analytic hierarchy process (AHP) analysis. Statistical tool: This study used Expert Choice as the software for AHP analysis. Sampling: There were 20 participants (20 effective) in pretesting and 30 (23 effective) in formal testing. Participants were followers of green products in Taiwan. Results: (1) Twenty-four factors were abstracted to form the final construct; (2) the 24 key factors could be divided into 2 hierarchies, with 5 primary factors and 19 secondary factors; (3) among the 5 primary factors, “green diversified context” was the most influential; (4) among the 19 secondary factors, “product material is safe and non-toxic” was the most important. Conclusions: Funders would be likely to finance green products on crowdfunding platforms if these products fit the 24 key factors in orders. Implications: This research contributes to product life cycle theory and crowdfunding theory and practically improves the sustainability of green products.

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Will the public pay for green products? Based on analysis of the influencing factors for Chinese’s public willingness to pay a price premium for green products

Cited by 30 publications

References 54 publications

Understanding Consumer Environmental Ethics and the Willingness to Use Green Products

Understanding Consumer Environmental Ethics and the Willingness to Use Green Products

Using the consumption values to investigate consumer purchase intentions towards natural food products

Construct and Priority Ranking of Factors Affecting Crowdfunding for Green Products

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