Using the consumption values to investigate consumer purchase intentions towards natural food products

Chakraborty, Debarun; Dash, Ganesh

doi:10.1108/bfj-12-2021-1334

Cited by 29 publications

(26 citation statements)

References 75 publications

(126 reference statements)

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“…Consumers' inclusive appraisal of a product offering grounded on their evaluations of what they deliver and what they end up receiving is recognized as perceived value (Chakraborty and Dash, 2023); it provides a pragmatic basis for competitive benefit in the marketplace (Galati et al, 2023;Khoshkam et al, 2023). The core premise influencing consumption value is the perceived usefulness that a product or service provides (Williams and Soutar, 2009).…”

Section: Local Food Consumptionmentioning

confidence: 99%

“…Recent studies have found that travelers are increasingly drawn to trying to find new engrossment and interventions as a response to understanding the customs and gastronomic ethnicity of a specific area (Balıkçıo glu Dedeo glu et al, 2022). While examining travelers' local food experiences is indeed a new concept of academic research, prior studies (Chakraborty and Dash, 2023) suggest that consuming local food can impact travelers' LFC value, which may further influence their behaviors concerning the destination's food image and attitudes toward the local cuisine (Balıkçıo glu Dedeo glu et al, 2022). Therefore, as a factual representation of modern Indian culinary traditions, examining the impact of travelers' food consumption value on their subsequent behavior within the context of local Indian food remains critical and essential.…”

Section: Introductionmentioning

confidence: 99%

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Explore, eat and revisit: does local food consumption value influence the destination’s food image?

Gupta,

Galati,

Sharma

2023

BFJ

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PurposeThis research investigates how foreign tourists' revisit intentions are influenced by their local food consumption (LFC) value by emphasizing their attitude towards the local food and the corresponding destination food image. It will also reveal the foreign tourists' food consumption value and explore its influences on the destination's food image.Design/methodology/approachThe data collection was performed from 433 foreign tourists who visited Delhi, India, using a structured survey instrument and chief constructs were measured as the first-order reflective variables. The 39 items associated with the LFC value underwent both exploratory and confirmatory evaluations. The authors employed partial least square structural equation modeling (PLS-SEM). The model's discriminant and convergent validity, consistency and overall fit were evaluated using confirmatory factor analysis (CFA).FindingsThe findings revealed that “tourists' attitudes and behaviors toward the local cuisine” had a significant and positive influence on their “intention to visit/revisit” and “intention to recommend”. Also, “destination food image” significantly and positively influenced the “intention of tourist to visit/revisit”; however, it negatively and insignificantly influenced the “intention of tourists to recommend”.Research limitations/implicationsThis research used five variables related to LFC—quality, health/nutrition, emotion, prestige and price—that impact tourists' attitudes and behaviors toward local foods in Delhi. However, in addition to these constructs, other factors or constructs may be involved that could affect the tourists' attitudes and behaviors. Future studies might explore and include these constructs to provide a more comprehensive image of Delhi's LFC value.Originality/valueUnderstanding tourists' food-linked behaviors is critical for effective market conduct. However, the interrelations between travelers' destination food image, LFC value, their perceptions of the local cuisine and behavioral intentions are still unknown, and this will be one of the first attempts to discuss these behaviors.

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Section: Local Food Consumptionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Explore, eat and revisit: does local food consumption value influence the destination’s food image?

Gupta,

Galati,

Sharma

2023

BFJ

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“…Dalam penelitian sebelumnya, manfaat epistemik digunakan untuk menjelaskan motivasi individu dalam proses pengambilan keputusan belanja online (Koay, Cheah, & Lom, 2022). Temuan dari penelitian sebelumnya menunjukkan bahwa ketika pelanggan berada dalam situasi yang kompleks atau tidak pasti (So, Kim, & Min, 2022), menurut (Chakraborty & Dash, 2022) manfaat epistemik mengarahkan mereka untuk mencari informasi lebih lanjut. Motivasi yang dirasakan pelanggan adalah setiap manfaat yang diperoleh dari pengalaman belanja online.…”

Section: Epistemic Benefitunclassified

Penentu Sikap Dan Pengaruhnya Terhadap Niat Pembelian Pada Situs Web Penjualan Kembali

Yowanda

Kurniawati

2022

crmj

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The research was conducted to examine the effect of six consumption values (functional benefits, emotional benefits, social benefits, epistemic benefits, economic benefits and trust) on attitudes towards purchase intention. In addition, the authors also use Thaler's utility theory to determine the indirect effect of utility and transaction utility on purchase intentions. The author conducted a survey of the general public whose respondents had online shopping experience on online resale platforms such as Shopee, Tokopedia and Bukalapak with a total of 220 samples, using the Google form and partial least squares structural equation modeling (PLS-SEM) to test the relationship hypothesis in the model filed. Findings, the results of the study indicate that attitudes mostly function to create positive attitudes there is purchase intention, followed by trust, social, emotional and functional benefits. however, the epistemic and economic benefits of purchasing experience with an online sales website failed to influence positive attitudes in customers

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“…Sheth et al. (1991) postulate that this framework might apply to more than 200 buying situations, from home appliances (Dilotsotlhe and Duh, 2021), food consumption (Chakraborty and Dash, 2023; Jebarajakirthy et al. , 2021), touristic products (Rousta and Jamshidi, 2020), food delivery apps (Chakraborty et al.…”

Section: Introductionmentioning

confidence: 99%

Effect of consumption values on consumer behavior: a Meta-analysis

Mason,

Oduro,

Umar

et al. 2023

MIP

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PurposeThe purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-study variance in the focal relationship.Design/methodology/approachThe study employs a random-effects model and psychometric meta-analysis approach to examine 82 studies with 297 effect sizes in 34 countries between 1991 and 2022, inclusive.FindingsResults reveal that consumption values have a positive significant and moderate effect on consumer behavior. Moreover, emotional value is the most influential predictor of consumer behavior, while social value is the weakest. Furthermore, the study's findings show that some contextual and methodological factors moderate the relationship between consumption values and consumer behavior.Practical implicationsThe findings highlight that managers can work on consumption values to prompt positive consumer responses like attitude, intention, satisfaction and overall value perception. However, managers must consider that the relevance of the consumption values depends significantly on the outcome variable and the context, which calls for a tailored-made marketing strategy to appeal to consumers' diverse needs and wants.Originality/valueBesides providing empirical evidence of the broad validity of the TCV, this study is the first meta-analytic review of the TCV, which integrates several insights to provide valuable research directions for future researchers and insightful implications for practitioners.

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Using the consumption values to investigate consumer purchase intentions towards natural food products

Cited by 29 publications

References 75 publications

Explore, eat and revisit: does local food consumption value influence the destination’s food image?

Explore, eat and revisit: does local food consumption value influence the destination’s food image?

Penentu Sikap Dan Pengaruhnya Terhadap Niat Pembelian Pada Situs Web Penjualan Kembali

Effect of consumption values on consumer behavior: a Meta-analysis

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