Abstract:'Collaborative culture', 'mass creativity' and 'co-creation' appear to be contagious buzzwords that are rapidly infecting economic and cultural discourse on Web 2.0. Allegedly, peer production models will replace opaque, top-down business models, yielding to transparent, democratic structures where power is in the shared hands of responsible companies and skilled, qualified users. Manifestos such as Wikinomics (Tapscott and Williams, 2006) and 'We-Think' (Leadbeater, 2007) argue collective culture to be the ba… Show more
“…There are very few legal hurdles to the exploitation of metadata reaped from (free) search, and most users are completely unaware of what the engine's metadata disclose about their identity or behaviour. Some of Google's engines, such as YouTube, offer end user licence agreements (eulas), which explicitly state that users allow the company to peruse metadata for all internal purposes or sell them to third parties in aggregated form (van Dijck and Nieborg, 2009). …”
Section: Individual and Collective Profilingmentioning
• This article argues that search engines in general, and Google Scholar in particular, have become significant co-producers of academic knowledge. Knowledge is not simply conveyed to users, but is co-produced by search engines’ ranking systems and profiling systems, none of which are open to the rules of transparency, relevance and privacy in a manner known from library scholarship in the public domain. Inexperienced users tend to trust proprietary engines as neutral mediators of knowledge and are commonly ignorant of how meta-data enable engine operators to interpret collective profiles of groups of searchers. Theorizing search engines as nodal points in networks of distributed power, based on the notions of Manuel Castells, this article urges for an enriched form of information literacy to include a basic understanding of the economic, political and socio-cultural dimensions of search engines. Without a basic understanding of network architecture, the dynamics of network connections and their intersections, it is hard to grasp the social, legal, cultural and economic implications of search engines. •
“…There are very few legal hurdles to the exploitation of metadata reaped from (free) search, and most users are completely unaware of what the engine's metadata disclose about their identity or behaviour. Some of Google's engines, such as YouTube, offer end user licence agreements (eulas), which explicitly state that users allow the company to peruse metadata for all internal purposes or sell them to third parties in aggregated form (van Dijck and Nieborg, 2009). …”
Section: Individual and Collective Profilingmentioning
• This article argues that search engines in general, and Google Scholar in particular, have become significant co-producers of academic knowledge. Knowledge is not simply conveyed to users, but is co-produced by search engines’ ranking systems and profiling systems, none of which are open to the rules of transparency, relevance and privacy in a manner known from library scholarship in the public domain. Inexperienced users tend to trust proprietary engines as neutral mediators of knowledge and are commonly ignorant of how meta-data enable engine operators to interpret collective profiles of groups of searchers. Theorizing search engines as nodal points in networks of distributed power, based on the notions of Manuel Castells, this article urges for an enriched form of information literacy to include a basic understanding of the economic, political and socio-cultural dimensions of search engines. Without a basic understanding of network architecture, the dynamics of network connections and their intersections, it is hard to grasp the social, legal, cultural and economic implications of search engines. •
“…Különös, hogy hasonló arányokat kaptunk a fogyasztók gyakori megtévesztésénél a hagyományos boltok (3,39) és a webshopok (3,33) esetében. Ez azt jelenti, hogy a bolttípusok hitelessége között nem állapítható meg valós különbség.…”
Section: éLelmiszerfogyasztói Preferenciák Vizsgálata Különböző Vásárunclassified
AIn recent years one of the major players in the market have changed radically, the consumer. They have been titled as "digitally enlightened" citizens by various researches. The main characteristics of "traditional" consumer's behavior have been discussed previously by numerous researchers. However research on digital consumers, especially in domestic circles, is still in initial stage. The main objective of this article is to determine the online consumer behavior trends in our country, in relation to information and shopping in particular of food. At the end of this publication we intent to answer the question asked in the title, i.e. does digital food consumer exist in this country. In our study we used the online consumer buying behavior process as base. Each step was mapped out by using relevant and current literature analysis. Using national representative survey (N=1000) we examined in detail the food-related online information searches and the shopping opportunities in online shops. The convenience factor -similar to the description of the literature-is the most advantageous aspect of online shopping. At online shops the other factors examined convergence occurring in the median values show the uncertainty of customers' purchasing behavior, which results in a lack of trust in food purchases. Overall, we can conclude that the majority of literature and research on food consumption behavior doesn't separate properly the online consumer' roles and most of the emphasis is on the final purchase. Based on literature research, we have attempted to differentiate the digital food consumers based on online behavior in which the basis for the subsequent researches hypothetical fives categories were distinguished.Kulcsszavak: élelmiszer-fogyasztói magatartás, digitális fogyasztó, élelmiszer Keywords: food consumer behavior, digital consumer, food
Bevezetés -IntroductionAz utóbbi években gyökeresen megváltozott a piac egyik legfontosabb szereplője, a fogyasztó. Az IBM 2014-es kutatásában már "digitálisan felvilágosult" polgárnak titulálja a fogyasztókat. Azzal érvel, hogy napjainkra nem csak a vevő fogalma változott meg, hanem az az út is, amit be kell járnia az információszerzéshez és a vásárlás-hoz. Együtt kell velük működni, ami a vállalkozás feletti kontroll részleges feladását jelenti [2].A "hagyományos" fogyasztók magatartásának legfőbb jellemzőiről számos kutató értekezett a korábbiakban [16; 36; 37]. Azonban a digitális fogyasztókkal kapcsolatos kutatások, főleg hazai körökben még kezdeti stádiumban vannak.Jelen cikkben a legfőbb célkitűzésünk, hogy meghatározzuk az online fogyasztói magatartás tendenciáit hazánkban, különös tekintettel az élelmiszerekkel kapcsola-
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“…A korzystanie z terminu "demokratyzacji" (ale i "amatorskiej pracy", "wspólnoty"), towarzyszących Web 2.0 jest na gruncie własnościowym elementem budowy użytecznego mitu 19 . Jak konstatuje T. Schaefer, wątki te sprowadzić można do sekwencji: "fajni ludzie fajnie z sobą współpracują, żeby stworzyć fajne rzeczy" -tak kreowane są pozytywne konotacje 20…”
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