Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China

Silva, Muthu De; Wang, Pengji; Kuah, Adrian T.H.

doi:10.1016/j.jbusres.2020.01.016

Cited by 88 publications

(86 citation statements)

References 106 publications

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“…Thirteen papers were completed in a cross-cultural context, of which six were cross-country studies in Europe, five were in the United States, and the others were cross-country studies between China and Germany and Australia and Lithuania (see Appendix B ). There are only four cross-cultural studies between developing countries and developed countries, and these are comparisons between America and India (two papers), America and China, China and Germany [ 8 , 22 , 23 , 24 ]. There are significant differences in culture among different countries, especially between the Eastern and Western countries.…”

Section: Resultsmentioning

confidence: 99%

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang

Dong

2020

IJERPH

145

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In order to achieve sustainable development to protect the environment and society, an increasing number of scholars have conducted in-depth research on green marketing and green purchases. Although great achievements have been made in this field, there still is room for further progress. This study reviews 97 papers providing empirical research on green purchase behavior from 2015 to 2020. First, we review the widely used consumer theory and its extended application in recent years. Second, we divide the influencing factors of green purchase behavior into the following three categories and discuss them in detail: individual factors, product attributes and marketing, and social factors. Finally, we put forward the following possible directions for future research. (1) The authors can consider adjustment to the survey objects to weaken the subjectivity of the data. (2) Longitudinal research can be used to assess the impact of education and policies with a lagging effect on consumers. (3) The authors can broaden the research direction towards a cross-cultural background. (4) The behavior of various green products (such as recyclable tires, recycled glass containers, recycled paper) could be explored to enrich the research content. (5) It will be beneficial to combine a variety of consumer theories to explore the green purchase behavior of consumers and break through the existing linear hypothesis path to explore new research methods.

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Section: Resultsmentioning

confidence: 99%

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang

Dong

2020

IJERPH

145

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“…Consumers always think that if they get several perceived benefits from a green product, then they will be influenced to purchase those products. Similarly, green foods have perceived benefits such as being good for health, good for the environment, pleasant to taste and preventing diseases [77,78]. Thus, the following hypothesis is proposed: Hypothesis 2 (H2).…”

Section: Green Perceived Benefitmentioning

confidence: 99%

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

2020

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Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.

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“…Thus, green trust is significant in green marketing (Chen et al, 2019;Chen & Chang, 2012) and trust creates an exchange relationship and influences personal attitudes toward intent (Kalafatis et al, 1999). Choi et al (2015) asserted that green trust positively influences green behavior intention, and that a deeper understanding of green intentions is required to refine green marketing strategies (De Silva et al, 2020).…”

Section: Green Trust and Behavioral Intentionmentioning

confidence: 99%

The influence of green trust on travel agency intentions to promote low‐carbon tours for the purpose of sustainable development

Sung

Hsiao

Huang

et al. 2021

Corp Soc Responsibility Env

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Through corporate social responsibility, tourism companies can contribute to sustainable development by embracing concepts such as low-carbon tourism and environmental protection. The purpose of this research was to determine the intention of Taiwanese travel agencies to promote low-carbon tours by incorporating government-approved eco-friendly travel products. In total, 427 valid questionnaires were collected and examined by means of PLS-SEM. The findings showed that green trust not only had a significant and direct impact on intentions to sell low-carbon tours, but also influenced agency attitudes, subjective norms, and perceived behavioral control. The study also demonstrated that the TPB was appropriate for predicting intentions for green decision-making at an organizational level and that subjective norms (e.g., peers, customers) influenced by green trust displayed more predictive strength (53.4%). The findings provide a method for incorporating low-carbon tourism into the travel industry.

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Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China

Cited by 88 publications

References 106 publications

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

The influence of green trust on travel agency intentions to promote low‐carbon tours for the purpose of sustainable development

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