Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo

Li, Bo; Dittmore, Stephen W.; Scott, Olan; Lo, Wen‐Juo; Stokowski, Sarah

doi:10.1016/j.smr.2018.04.006

Cited by 39 publications

(37 citation statements)

References 72 publications

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“…Further research examined the fan and usage behavior of large public groups on social media during mega events such as the Olympic Games (Finlay, 2018a(Finlay, , 2018bHazari, 2018;Li et al, 2018;Tang and Cooper, 2018;Yoon and Pedersen, 2018) or the UEFA Champions League Final (Yan et al, 2019). Another stream of research analyzed sport consumers' interests in social media and identified motives for social media consumption (Li et al, 2019;Spinda and Puckette, 2018;Tu et al, 2019;Watanabe et al, 2019). Furthermore, social media research in sport management has addressed the strategic marketing activities of sports organizations and athletes on social media platforms.…”

Section: Literature Review: Digital Transformation In Sport Managemenmentioning

confidence: 99%

Guest editorial

Ströbel

Stieler

Stegmann

2021

SBM

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Section: Literature Review: Digital Transformation In Sport Managemenmentioning

confidence: 99%

Guest editorial

Ströbel

Stieler

Stegmann

2021

SBM

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“…In terms of social media, studies have 1 Quote often attributed to ice hockey player Wayne Gretzky. been conducted to understand how individual players and sport organizations utilize social media to build identities and manage brands [2,12], what drives sport consumers to engage with sport organizations through social media [20,35], and how social media reflect and change the media landscape and power dynamics in sport [44]. On the data analytics side, research in IS has set out to understand the adoption of data analytics among sport organizations [6,39], the value creation of data analytics for sport organizations [4,37], and the design of sport-oriented analytics platforms [30].…”

Section: Digitalizing Traditional Sportmentioning

confidence: 99%

Hybrid Sport Configurations: The Intertwining of the Physical and the Digital

Goebeler¹,

Standaert²,

Xiao³

2021

Proceedings of the Annual Hawaii International Conference on System Sciences

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The motivation for this research follows from our observation of the increasing influence of digitalization on sporting activities and the emergence of physicaldigital hybrid sport. While traditional, physical sport gradually embraces digital elements and experiences to the game, born-digital eSport increasingly involves physical elements in its setting (e.g., offline tournaments). In this paper, we investigate various physical-digital hybrid configurations of existing and emerging sporting activities and their implications for the fusing of the digital and physical worlds. Based on an inductive approach and drawing from existing literature on physical-digital hybridity, we conceptualize four sport clusters (digitally supported sport, digitally augmented sport, digitally replicated sport, and digitally translated sport) along three dimensions: the sporting activities (especially in terms of the relationship between the digital and physical components), the sporting arena, and actors' influence. Based on our conceptualization and observations, we discuss implications for both the information systems and sport management domains.

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“…However, Twitter has a high appeal among sport fans (Burns, 2014), as through a live feed of comments, Twitter serves as a simultaneous shared experience with people all over the world (Harrington, Highfield, & Bruns, 2012). It has also been explored in depth by sport scholars interested in the nexus between the passion of sport and the instantaneity of the microblogging site (Li et al, 2019;O'Hallarn et al, 2019;Yan, Pegoraro, & Watanabe, 2018).…”

Section: Review Of Literaturementioning

confidence: 99%

#ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

O'Hallarn

Strode

2020

sij

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As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

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Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo

Cited by 39 publications

References 72 publications

Guest editorial

Guest editorial

Hybrid Sport Configurations: The Intertwining of the Physical and the Digital

#ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

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