Why should I pay? Exploring the determinants influencing smartphone users’ intentions to download paid app

Wu, Jyh-Jeng; Chien, Shu-Hua; Liu, Kang-Ping

doi:10.1016/j.tele.2016.12.003

Cited by 8 publications

(11 citation statements)

References 48 publications

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“…Although past studies have discovered the impact of emotions on apps usage (Cocosila & Igonor, 2015;Wu, Shu-Hua & Kang-Ping, 2017), limited focus has been given to the influence of emotional value on the apps rating and apps cost. The investigation of emotional value intended to capture the users' intention to purchase an app, a product, or a service.…”

Section: Changes In Brand Attitudementioning

confidence: 99%

“…While Xiao and Kim (2009) noted that emotional value is also related to the consumers' reactions concerning a product or service. These reactions can be posited as the consumers' actions, such as providing reviews and feedback, rating the mobile apps, and recommending it to other users (Wu et al, 2017). The apps' rating is crucial to marketers as it represents the users' impressions that can influence online store visits, which translates to the purchase behaviour (Baik, Venkatesan, & Farris, 2014).…”

Section: Changes In Brand Attitudementioning

confidence: 99%

“…As the technology became smarter, the functions of apps were extended to games, banking, payments, order-tracking, and location-based services to meet the huge growth of coverage, mass demand, and advanced mobile technology (Hew, Lee, Ooi, & Wei, 2015;Tarute et al, 2017). Accordingly, the extensive use of smartphones has motivated scholars to conduct studies on mobile applications and unearth the motives that influence users to engage with mobile apps (Jain & Viswanathan, 2015;Carter & Yeo, 2016;Wu et al, 2017). Although several studies related to perceived values and mobile apps (Dovaliene et al, 2015;Hsiao & Chen, 2016;Marakanon & Panjakajornsak, 2016;Zhang et al, 2017) have been conducted, previous results are fragmented in terms of the dimensions of the perceived values, and the implications for practitioners remain inconclusive as explained in Table 1.…”

Section: Mediation Effects Of Mobile Apps Rating and Cost On Apps Usagementioning

confidence: 99%

“…Besides, there are limited studies on mobile apps relating to apps rating and apps cost. Previous studies have found little evidence for the relationship between the apps rating and cost, but the studies have identified that the significance of popularity (most downloaded apps), the role of the distribution platform, trust, and interest in the apps are statistically related to the continuance of apps usage (Roma et al, 2016;Filkenstein et al, 2017;Wu et al, 2017). In particular, Filkenstein et al ( 2017) revealed that non-rated apps tend to be less popular than the rated ones regardless of the apps' cost.…”

Section: Mediation Effects Of Mobile Apps Rating and Cost On Apps Usagementioning

confidence: 99%

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Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Zolkepli

Mukhiar

Tan

2020

Journal of Marketing Communications

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The rapid development of technology and the use of smartphones and mobile applications (apps), have become significant and influential in today's living. Despite the growing amount of research on mobile apps usage, little is known on the role they play in shaping the behaviour of the mobile consumer. By deploying the framework, this study revises Sheth's fundamental propositions of consumption values. While the fit of values has been recognised by many earlier behavioural studies, insight into the theoretical interface in mobile communication studies remains unsubstantiated. Therefore, this study explores the perceived consumption values on mobile apps behaviour and investigates the role of the rating of the apps and cost in influencing behaviour. A total of 392 questionnaires were collected through an online survey with 9 hypotheses examined. The analysis of the structural equation modelling determined a final model with four significant factors (functional, social, emotional, and conditional values). It confirmed that the usage is influenced by the apps rating and cost towards a certain degree. This study indicates the potential significance variables in mobile consumer literature and sheds light on mobile communication marketing in the area of apps marketing, specifically in designing effective user-experience (UX) apps for mobile consumers.

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Section: Changes In Brand Attitudementioning

confidence: 99%

Section: Changes In Brand Attitudementioning

confidence: 99%

Section: Mediation Effects Of Mobile Apps Rating and Cost On Apps Usagementioning

confidence: 99%

Section: Mediation Effects Of Mobile Apps Rating and Cost On Apps Usagementioning

confidence: 99%

See 2 more Smart Citations

Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Zolkepli

Mukhiar

Tan

2020

Journal of Marketing Communications

View full text Add to dashboard Cite

show abstract

“…Core self-evaluations, online consumer compliance, and social identity favorably impacts the smartphone users' reactions, positive emotions beneficially shapes user trust [10], and confidence thoroughly influences the users' purpose to shop for paid apps [11]. Flow operates as a complete facilitator between perceived usefulness and attitude [12], being relevantly associated with attitude and purchase intention.…”

Section: Resultsmentioning

confidence: 99%

Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

2021

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Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model. Findings & Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.

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Third Coffee Wave - Factors Influencing Consumers’ Coffee Purchase Decision in Shah Alam

Rashid

Hanif

Ahmad

et al. 2023

Digitalisation: Opportunities and Challenges for Business

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Why should I pay? Exploring the determinants influencing smartphone users’ intentions to download paid app

Cited by 8 publications

References 48 publications

Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

Third Coffee Wave - Factors Influencing Consumers’ Coffee Purchase Decision in Shah Alam

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