Why publics terminate their relationship with organizations: exploring antecedents of relationship dissolution in South Korea

‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct

“…To the authors' knowledge, the present study is one of the first attempts to explicate the unique moral reasoning process consumers go through when they want to continue their relationship with the transgressor brand without compromising their moral stances: by dissociating the brand's transgression from their product/service performance. Previous research has been concerned primarily with relational (e.g., Moon and Yang 2015) or reputational outcomes of corporate crises (e.g., Coombs 2007) based on how companies respond to crises. The results from this present study help advance such scholarship by providing an explanation of the moral reasoning processes that underpin consumers' intentions to continue or dissolve their relationships with the transgressing brand.…”

Improving automated crisis detection via an improved understanding of crisis language: Linguistic categories in social media crises

“…Deliberate negative outcomes intentionally caused by a relational partner can only be impeded by a proactive attack on the untrustworthy partner or the dissolution of the relational system (Heider, 1958). As a result, this search for causal attribution becomes fundamental in decisions to maintain or abandon relationships between individuals (Heider, 1958) or between individuals and organizations (Moon & Yang, 2015).…”