Exploring negative peer communication of companies on social media and its impact on organization-public relationships

Qin, Yufan Sunny; Men, Linjuan Rita

doi:10.1016/j.pubrev.2019.05.016

Cited by 20 publications

(20 citation statements)

References 72 publications

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“…Peer communication and peer condition as important factors of peer influence impact individuals’ affections and behaviors ( Bexkens et al, 2019 ; Harrigan et al, 2021 ; Youn & Shin, 2019 ). Peer communication refers to obvious peer interactions among publics, which is regarded as an important component of public social media engagement ( Ai et al, 2016 ; Qin & Men, 2019 ). Peer condition reflects the health status of peer ( Bexkens et al, 2019 ; Yan et al, 2019 ).…”

Section: Theory Backgroundmentioning

confidence: 99%

“…The study of Davis (2013) showed that peer communication directly and indirectly influenced the self-concept clarity. Qin and Men (2019) explored the relationship between peer communication and organization-public relationships and found that negative peer communication was detrimental to trust, satisfaction and commitment. Harrigan et al (2021) uncovered that peer communication on social media drove trust in the social media and, ultimately, purchase intention.…”

Section: Theory Backgroundmentioning

confidence: 99%

“…Peer communication refers to obvious peer interactions among publics, which is regarded as an important component of public social media engagement ( Ai et al, 2016 ; Qin & Men, 2019 ). Peer communication about COVID-19 can affect individuals' perception of the disease.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

“…During this period, people have often talked about the shortage of such items as masks, ventilators, vaccines, or medication ( Zhong et al, 2021 ). In the process of peer interaction related to COVID-19, people tend to believe the information that they acquire from their peers and to do little critical thinking ( Qin & Men, 2019 ; Youn & Shin, 2019 ). The more they communicate about the disease, the more severe they perceive the virus to be.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

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Factors affecting individual online rumor sharing behavior in the COVID-19 pandemic

Luo

Wang

Guo

et al. 2021

Computers in Human Behavior

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With the outbreak of COVID-19, online sharing of rumors about the disease is of growing concern worldwide. Drawing on the stimulus–organism–response (S–O-R) framework, this study aims to explore the impacts of peer condition and peer communication on fear of COVID-19, and the impact of fear of COVID-19 on online rumor sharing behavior, by considering the contingency effect of health self-efficacy. Data from 1167 respondents to an online survey in China were adopted to test our research model. The results indicate that peer communication and peer condition induce fear of COVID-19, and fear of COVID-19 results in online rumor sharing. Fear of COVID-19 mediates the effects of peer communication and peer condition on online rumor sharing. Health self-efficacy alleviates the positive effect of peer communication on fear of COVID-19, and the positive effect of fear of COVID-19 on online rumor sharing. This study advances the literature on online rumor sharing and S–O-R, and provides practical implications to social media users and governments.

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Section: Theory Backgroundmentioning

confidence: 99%

Section: Theory Backgroundmentioning

confidence: 99%

Section: Research Model and Hypothesesmentioning

confidence: 99%

Section: Research Model and Hypothesesmentioning

confidence: 99%

See 2 more Smart Citations

Factors affecting individual online rumor sharing behavior in the COVID-19 pandemic

Luo

Wang

Guo

et al. 2021

Computers in Human Behavior

View full text Add to dashboard Cite

show abstract

“…Social media are collaborative technological tools that have penetrated and altered workspace activities and interactions, allowing user generated content to be circulated and exchanged on an insurmountable scale ( DiStaso, McCorkindale, & Wright, 2011 ; Qin & Men, 2019 ; Yang & Kent, 2014 ). Since the late 1990s, studies ( Coombs, 1998 ; Kent & Taylor, 1998 ) have examined the application of digital technologies to the public relations practice and have extolled the interactive capability of the Internet.…”

Section: Introductionmentioning

confidence: 99%

Public relations and customer service: Employer perspectives of social media proficiency

Sutherland

Freberg

Driver

et al. 2020

Public Relations Review

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Highlights 396 employers were surveyed exploring their preferred graduate social media skills. Public relations and customer service were the most preferred social media skills. The results further legitimizes public relations scholarship in Higher Education. Social customer service skills are a recommended addition to university curriculum.

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Motivational factors, attitudes, and knowledge about the cadaveric body donation program among body donors in Myanmar

Saw

Htun

et al. 2023

Anatomical Sciences Ed

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To achieve the simple goal of cadaveric body donation (CBD) program–gaining deceased donors–numerous scientific studies have been conducted, including the current study. This cross‐sectional descriptive study used questionnaires to assess the motivational factors, attitudes, and knowledge of registered body donor participants toward CBD. Among 372 respondents, most (80.6%) were motivated by specific reasons such as “to save lives through medical education,” “to contribute to medical research,” and “to help medical students.” Most respondents had good attitudes (61.7%) but poor knowledge (55.9%) about the CBD program, and there was no association among them (p = 0.08). However, the good knowledge and good attitude level were found 1.7 times (p = 0.02) and 2.4 times (p = 0.005) more, respectively, in basic‐educated respondents than in highly educated respondents, implying the influence of peer conversation and message diffusion instead of knowledge or attitudes acquired through education. Additionally, 75% of respondents had co‐registration within their family, peers were chosen by 66.7% of respondents as a source of information, and married respondents had 1.8 times better knowledge than unmarried respondents (p = 0.01), indicating the possibility of peer influence and growing peer communication. This study explored the poor knowledge status of registered donors, who are the cornerstone of knowledge propagation in the general population. Hence, after implementing this study, a knowledge‐raising campaign for registered donors was conducted by distributing pamphlets about the CBD program, explaining keystone information, and supplementing a follow‐up study. Moreover, this study will help us plan further strategies for program enhancement.

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Exploring negative peer communication of companies on social media and its impact on organization-public relationships

Cited by 20 publications

References 72 publications

Factors affecting individual online rumor sharing behavior in the COVID-19 pandemic

Factors affecting individual online rumor sharing behavior in the COVID-19 pandemic

Public relations and customer service: Employer perspectives of social media proficiency

Motivational factors, attitudes, and knowledge about the cadaveric body donation program among body donors in Myanmar

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