Why Place Matters: A Sociological Study of the Historic Preservation Movement in Otaru, Japan, 1965–2017

Shi, Jialin

doi:10.1080/01944363.2022.2072106

Cited by 1 publication

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“…Nevertheless, the city experienced an economic downturn because of declining exports following the establishment of the Tomakomai Port. Despite its economic decline, media reports of the Otaru Canal Preservation Movement supported the transformation of the city into a popular tourist destination (Horikawa, 2018), which occurred in the mid-1980s. In 1973, the residents began the Otaru Canal Preservation Movement to stop the government from reclaiming the canal as a six-lane road.…”

Section: Marketing Through Filminduced Tourismmentioning

confidence: 99%

Destination marketing through film-induced tourism: a case study of Otaru, Japan

Nakayama

2022

JHTI

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PurposeThis study aims to test the utility of Pearce et al.'s (2003) framework on film tourism in Otaru, Japan. This framework involves marketing the attraction according to five stages: resource identification, marketing emphasis, interpretation, sales and merchandising and broader community use. The existing studies have failed to adapt this framework to films. Subsequently, this study uncovers the necessity of an additional stage involving sustainability aspects.Design/methodology/approachA case study method was adopted, and Otaru, Japan – a popular film location – was chosen. Semi-structured interviews with the major stakeholders of film tourism, such as film commissions, representatives of the film and the tourism industries, tourists and the community, were conducted, and the participants were observed. Data were collected using the snowball sampling technique.FindingsThe study reveals that Pearce et al.'s (2003) model is applicable to film tourism by adding a sixth stage to address sustainability, such as the issue of overtourism.Practical implicationsThe transferability of the framework to different film tourism cases is plausible. It is also critical for governments and tourism practitioners to consider the community's perspective for sustainability and maximize the use of films as promotional tools for destinations.Originality/valueThis study is the first to apply Pearce et al.'s (2003) model to film tourism, adding value to the literature by extending the framework to include an additional sixth stage to address sustainability.

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Section: Marketing Through Filminduced Tourismmentioning

confidence: 99%

Destination marketing through film-induced tourism: a case study of Otaru, Japan

Nakayama

2022

JHTI

View full text Add to dashboard Cite

show abstract

Why Place Matters: A Sociological Study of the Historic Preservation Movement in Otaru, Japan, 1965–2017

Cited by 1 publication

References 1 publication

Destination marketing through film-induced tourism: a case study of Otaru, Japan

Destination marketing through film-induced tourism: a case study of Otaru, Japan

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