This study aims to systematically review the academic literature on film-induced tourismin Asia between 2011 and 2020 as a cross-disciplinary study, by identifying the recenttrends, delineating the research gaps and the limitations of previous research, andproposing new directions for future research. Despite an increasing number of studies onfilm-induced tourism, Anglophonic literature, rather than studies on Asia, receive mostfocus. This article is the first such attempt at systematically reviewing the literaturefocusing on Asia. Moreover, previous literature on Asia lacks in comprehensivelyunderstanding film-induced tourism because it overlooks the cross-disciplinaryperspective. This article fills this gap by synthesizing the existing literature from a crossdisciplinaryperspective. Utilizing a systematic literature review approach, 67 articleswere identified using one of the largest online databases, Web of Science. The resultsrevealed three research trends: film tourism impact, destination image and marketing, anddemand and motivation. The following gaps in the literature were also identified: filmtourist experiences, the impact on host communities, tourism policy and regulation, thecultural construction of film tourism, and impact research from different stakeholders'perspectives. Moreover, studies on Asia benefit from expanding the existing concept offilm-induced tourism by focusing on the contents rather than media. This studycontributes by filling the gaps of film tourist experiences and cultural construction of filmtourism. Furthermore, cross-fertilization of tourism and fandom studies is proposed.Finally, the practical contribution of the study is highlighted—the same contents can beused repeatedly in various formats for longevity.

PurposeThis study aims to test the utility of Pearce et al.'s (2003) framework on film tourism in Otaru, Japan. This framework involves marketing the attraction according to five stages: resource identification, marketing emphasis, interpretation, sales and merchandising and broader community use. The existing studies have failed to adapt this framework to films. Subsequently, this study uncovers the necessity of an additional stage involving sustainability aspects.Design/methodology/approachA case study method was adopted, and Otaru, Japan – a popular film location – was chosen. Semi-structured interviews with the major stakeholders of film tourism, such as film commissions, representatives of the film and the tourism industries, tourists and the community, were conducted, and the participants were observed. Data were collected using the snowball sampling technique.FindingsThe study reveals that Pearce et al.'s (2003) model is applicable to film tourism by adding a sixth stage to address sustainability, such as the issue of overtourism.Practical implicationsThe transferability of the framework to different film tourism cases is plausible. It is also critical for governments and tourism practitioners to consider the community's perspective for sustainability and maximize the use of films as promotional tools for destinations.Originality/valueThis study is the first to apply Pearce et al.'s (2003) model to film tourism, adding value to the literature by extending the framework to include an additional sixth stage to address sustainability.