Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective

Predicting Citizens Acceptance of Government-led e-Participation Initiatives through Social Media: A Theoretical Model

“…TPB has been used and validated as a well-researched model for various topics in several contexts. For instance, citizen acceptance of e-Government services [47] and of mobile government services [33], and social media continuous usage [5,15]. Such studies have proved that user acceptance (represented by intention to use) can be appropriately explained by TPB.…”

“…PBC has been found as the second largest direct effect on citizens' intentions to use e-Government services [47]. The construct also appears to be an important factor of user intention to join social network sites [46], as well as to continue using them [5].…”

“…However, it has some limited predictive ability as it explains 39% and 27% of the variation in BI and in AB constructs, respectively [7]. Many researchers have responded to such criticism by incorporating additional variables to the basic model of the theory, in an effort to produce more satisfactory explanations, likewise to fulfill and serve their research needs (see for example [5,16,33]). A pioneer attempt has been proposed in 1995 by Taylor and Todd [62].…”

“…In addition, it has been found effective particularly in the areas of voluntary usage, e.g. social media users behavior [5,15]. Interestingly, e-Participation is also, by nature, a voluntary activity of citizens who can freely decide to participate or not [17,24,36,55].…”

“…Such idea is well-examined and explained in the Theory of Planned Behavior (TPB) [1]. The TPB shows a high capacity for explaining and predicting an individual acceptance behavior in various contexts [5,16,33,47,62]. Briefly, this theory seeks to understand and predict why a person may perform (or not perform) certain behaviors [1].…”