“…Although effective media coverage can make the capital market much more efficient by alleviating information asymmetries and increasing firm exposure to market investors (Bushee et al, 2010; Fang & Peress, 2009; Guldiken et al, 2017; Oliver et al, 2023), studies have also shown that media coverage is somewhat biased and slanted by firms. Current studies suggest that positive media coverage can be used by firms as an important tool to manage the image of the focal firm (Baloria & Heese, 2018; Guo et al, 2021; Gurun & Butler, 2012; Wu & Yang, 2022).…”