“…8 Extant research suggests that consumers often face difficulties forming reasonable expectations. For instance, multiple studies show that consumers fail to look ahead and are unable to predict their choices' influence on financial investments' outcomes (Benartzi & Thaler, 2007;Beshears, Choi, Laibson, & Madrian, 2011;Choi, Laibson, & Madrian, 2010).…”