Why do young adults gamble online? A qualitative study of motivations to transition from social casino games to online gambling

Kim, Hyoun S.; Wohl, Michael J. A.; Gupta, Rina; Derevensky, Jeffrey L.

doi:10.1186/s40405-017-0025-4

Cited by 31 publications

(23 citation statements)

References 26 publications

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“…Gambling Marketing Perceptions Perceptions of gambling marketing seem, overall, quite negative and are often worse for active gamblers than for the general population [33,36,40]. Children also report being influenced by gambling marketing, such as financial incentives to gamble and odds advertising [14,20,41], for instance misperceiving marketing about financial incentives to mean that gamblers could never lose [42,43]. However, there are also limitations inherent to any type of self-report data.…”

Section: Discussionmentioning

confidence: 99%

“…Instead, the nascent literature on this topic has relied on self-reports, which provide useful insight but are based on the fallibilities of memory. One qualitative study of young people in Canada found that social casino games were an entry point to online gambling, and that advertising in these games served as an entry point to other forms of online gambling [20]. Australian youths have also been found to be exposed to social casino advertising [21].…”

Section: Gambling Marketing Content and Frequencymentioning

confidence: 99%

“…When it comes to social casino games, young people seem especially attracted to adverts using bright or contrasting colours and featuring animated characters [21]. Young people appear particularly susceptible to financial incentives [14,20,41]. Some children incorrectly thought that these financial incentives meant gamblers could never lose [42].…”

Section: Gambling Marketing Perceptionsmentioning

confidence: 99%

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Gambling Marketing from 2014 to 2018: a Literature Review

et al. 2019

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Purpose of Review Legislation and technology have led to unprecedented changes in the frequency and content of gambling marketing in many countries. We build upon previous reviews by exploring research on gambling marketing from between 2014 and 2018. Recent Findings Most literature reviewed was from the UK or Australia, with three key findings identified. First, gambling marketing is highly targeted and ubiquitous around sport, with the most popular strategies being increasing brand awareness, advertising complex financial incentives for participation and advertising complex betting odds. Second, perceptions of gambling advertising, particularly among vulnerable groups (e.g. children, problem gamblers) appear to be influenced by this targeted content. Third, emerging research suggests that awareness of gambling marketing is associated with more frequent and riskier gambling behaviour. Summary The reviewed literature suggests that gambling marketing is targeted and influences how gambling is perceived, and that it may affect gambling-related behaviours.

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Section: Discussionmentioning

confidence: 99%

Section: Gambling Marketing Content and Frequencymentioning

confidence: 99%

Section: Gambling Marketing Perceptionsmentioning

confidence: 99%

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Gambling Marketing from 2014 to 2018: a Literature Review

et al. 2019

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“…Gambling activities can provide individuals with many subjective benefits, such as excitement, entertainment, and a perceived sense of acquiring wealth without much effort (Derevensky and Gilbeau 2015 ; Kim et al 2017 ). However, both recreational and problematic gambling alike are associated with several psychosocial, physical, and mental health problems (Fröberg et al 2015 ; Kong et al 2013 ).…”

Section: Introductionmentioning

confidence: 99%

Peer Group Identification as Determinant of Youth Behavior and the Role of Perceived Social Support in Problem Gambling

et al. 2018

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Gambling opportunities have increased rapidly during recent years. Previous research shows that gambling is a popular activity among youth, which may contribute to problem gambling. This study examined how social identification with online and offline peer groups associates with youth problem gambling behavior and if perceived social support buffers this relationship. Data were gathered with an online survey with 1212 American and 1200 Finnish participants between 15 and 25 years of age. Measures included the South Oaks Gambling Screen for problem gambling, and items for peer group identification and perceived social support. It was found that youth who identify strongly with offline peer groups were less likely to engage in problem gambling, while strong identification with online peer groups had the opposite effect. We also found that the associations between social identification and problem gambling behavior were moderated by perceived social support. Online peer groups may be a determinant in youth problem gambling. Focusing on offline peer groups and increasing social support can hold significant potential in youth gambling prevention.

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“…Moreover, other forms of 'earning money' among young people, e.g. poker, are observed (DiCicco-Bloom & Romer, 2012;Kim, Wohl, Gupta, & Derevensky, 2017). That is why, it is worth examining the level of an investment activity among the last semester master's degree students of economics fields as the potential active participants of financial markets, including an investment in stocks and an investment in forex in comparison to a poker game.…”

Section: Introductionmentioning

confidence: 99%

The preferences in capital allocation among economics students in Poland. Investments on the Warsaw Stock Exchange and forex in comparison to a poker game

Frączek¹,

Dąbrowski²

2019

JEM

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Aim/purpose -The paper examines the level of investment activity among the last semester master's degree students of economics fields, including investment in stocks and in forex (FX) in comparison to a poker game. Design/methodology/approach -The paper presents the exploration of similarities and differences of stock trading, forex trading and poker playing (a critical analysis of the literature), and questionnaire research among 613 students of the last semester of studies at the University of Economics in Katowice. Findings -A decreasing level of a participation of individuals in financial markets refers to different financial segments like capital markets and trading on, e.g. the Warsaw Stock Exchange (WSE) or the foreign exchange market (forex, FX). The current market situation does not constitute favourable conditions to increase commitment of individual investors on the WSE. In addition, other form of investment among young people is being observed, e.g. poker. The results of the research stress the role of an effective financial education and its influence on a changing the attitudes towards investments.Research implications/limitations -The research sample is limited to the students of one university. Originality/value/contribution -So far, there has not been conducted any research among potential important participants of financial markets which takes into account the listed alternatives: investments on the Warsaw Stock Exchange and in forex, or a poker game.

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Why do young adults gamble online? A qualitative study of motivations to transition from social casino games to online gambling

Cited by 31 publications

References 26 publications

Gambling Marketing from 2014 to 2018: a Literature Review

Gambling Marketing from 2014 to 2018: a Literature Review

Peer Group Identification as Determinant of Youth Behavior and the Role of Perceived Social Support in Problem Gambling

The preferences in capital allocation among economics students in Poland. Investments on the Warsaw Stock Exchange and forex in comparison to a poker game

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