Abstract:Online reviews are an important information source in decision-making processes. Basing decisions on online reviews, however, requires consumers to trust. Consequently, studying trust has become a major research concern. This article provides an integrative literature review of 70 articles published between 2005 and 2021 that, using both quantitative and qualitative approaches, investigated which factors affect trust in the context of online reviews. Results show that research examined 77 different factors for… Show more
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