Why do we continue using social networking sites? The giving loop that feeds computer-mediated social ties

Abstract

Cet article étudie la continuité d’usage des réseaux sociaux numériques. Au travers du cadre de la théorie du don (Mauss, 1954), nous proposons une approche basée sur une boucle du don au sein des réseaux sociaux. Nous utilisons des données et techniques de recherche mixtes, avec une approche Glasérienne de la théorie enracinée. A l’aide de données qualitatives et quantitatives, nous définissons et modélisons les composantes du triptyque du don sur les réseaux sociaux ; ces composantes expliquent de manière significative la durabilité des liens sociaux médiatés. Nous mettons en évidence la relation entre les dynamiques du don réciproque et la continuité/discontinuité d’usage de Facebook. Nos résultats nous permettent de mettre en exergue l’importance de l’impact de nouvelles variables sur la continuité d’usage de Facebook. En effet, nous démontrons que la boucle du don-contre-don définie par le triptyque donner-recevoir-rendre explique la continuité d’usage du réseau social puisque les personnes qui entrent dans cette dynamique du don sont les plus enclines à utiliser le réseau social d’une manière continue.

Social Media Use in Libraries and Information Services in Nigerian Tertiary Institutions

“…They may feature digital photo/video/sharing and diary entries online (blogging) [6]. Social networking sites provide a space for interaction to continue beyond personal interactions and they are computers mediated interactions that link members of various networks and may help maintaining and developing new social and professional relationships [7] Social networking sites allow users to interacts, share ideas, digital photos and videos, posts, and to inform others about online or real-world activities and events with people in their network. While in-person social networking involves the gathering of people in a village market or square to discuss issues and events concerning the village has been in existence since the earliest development of towns [8], the web on the other hand enables people to connect with each other's without gathering physically and people who live in different locations, ranging from across a city to across the world can connect each other's.…”

Collaboration in the digital age: From email to enterprise social networks

“…The constant evolution of social media platforms has made it difficult to establish definitions of either social media or ESN. Broadly though, social media are online platforms that allow users to create, access, share, and modify content and interact (Avram, 2006;Kaplan and Haenlein, 2010;Stenger and Coutant, 2015;Mlaiki et al, 2017). Social media platforms generally provide seven functionalities, referred to as their "honeycomb" (Kietzmann et al, 2011): presence (instant conversations); relationship (connection with others); identity (specifying the user's profile); reputation (determining social standing of content and other users); communications (enabling communication); and sharing (enabling the exchange and diffusion of content).…”

“…However, with few exceptions (Bertin and Alimam, 2016;Burkus, 2016;D'Anselme, 2014;Oettl et al, 2018;Silic et al, 2015;Shipilov and Crawford, 2015;Pillet and Carillo, 2016;Verdot et al, 2011), management information systems (MIS) research has not addressed how ESN could replace email or their articulation processes at work. Studies explore the use of social media (Stenger and Coutant, 2015;Boukef et al, 2017b;Mlaiki et al, 2017) but not ESN specifically (Leonardi et al, 2013;Treem and Leonardi, 2013) or its possible interaction with existing technologies. Instead, most research focuses on technological aspects (Mathiesen and Fielt, 2013).…”