“…While typical components of wine tourism include the places where people visit (e.g., vineyards, wineries, and wine festivals/events) and the intentions of the visitors (e.g., tasting wine and experiencing the unique characteristics of the wine-producing area or wine-related event) (Hall, 1996; Macionis, 1996), wine tourists have been shown to desire more from their winery experience than simply the tasting and purchasing of wine. They also desire options such as food, accommodation, recreational activities, cultural attractions, and enjoyable scenery and surroundings (Back et al, 2018; Brown et al, 2007; Bruwer and Alant, 2009; Cohen and Ben-Nun, 2009; Dawson et al, 2011; Getz and Brown, 2006; Getz et al, 2008; Park et al, 2019). As a result, activities found on wine farms continue to increase as wine tourism evolves.…”