Collective Economic Conceptualization of Cider and Wine Routes by Stakeholders

Abstract

The coherence and systemic strength of the collaborative process among thematic route stakeholders are key factors to economic success for individual businesses and regional economic development. The objective of this article is to identify the economic action set to rejuvenate the Cider Route and the Wine Route of the Montérégie region (Quebec, Canada). Group concept mapping is used to estimate the conceptualization and perceptions of stakeholders (cideries, wineries, tourism professionals, visitors) regarding the articulation of the action set. The contribution is threefold. Methodologically, the approach taken supports both the estimation of the concept map and associated perception measures. Empirically, eight action clusters are identified to articulate stakeholders’ “organizational” and “selling” dimensions of the routes. Practically, action priorities identified and feasibility constraints are helpful to target the capability development support needed by route stakeholders to collaborate. (JEL Classifications: D02, L23, L26, L66, Q18)

The Wine Effects in Tourism Studies: Mapping the Research Referents

“…One of the strategies for the development of sustainable wine tourism has been the interaction with the different stakeholders, allowing the creation of opportunities for diversification and economic development in the communities of emerging wine regions [2,[19][20][21][22]. This involves that wine tourism management must be carried out at the level of all stakeholders (government, industry, tourism agencies, residents) to create a truly sustainable concept [7,23,24].…”

Wine tourism and COVID-19: impacts and responses from the perspective of wine route’s wineries

“…Mitchell and Hall (2006) expanded this conceptualisation further by defining wine routes as duly signposted itineraries in a geographical area where wineries are the star product, complemented by monuments or other cultural features of interest to visitors. According to Cloutier, Renard & Arcand (2019), a wine route is a complex dynamic system comprising public and private stakeholders involved in a coordination process. This strategy comprises the enhancement of a combination of activities and attractions and encouragement of cooperation between different sectors (Briedenhann & Wickens, 2004), which thus provides a solid basis for specific regions' economic development (Bortoló & Forné, 2016).…”

Inside of an innovation ecosystem: evidence from the Brazilian wine sector

“…There are studies focused on assessing the receptivity of innovative and sustainable processes by wineries (Losada et al 2019), on the adoption of conservative practices by wine stakeholders (Márquez-García et al 2019) and on the implementation of the collective economy among stakeholders of the 'wine route' (Cloutier et al 2019). Nevertheless, no studies have measured factors that influence the wine innovation ecosystem.…”