This research provides an empirical overview of articles and authors referring to research on wine tourism, analyzed from 2000 to 2021, and what they contribute to deepening the Sustainable Development Goals (SDGs) 8. The articles were examined through a bibliometric approach based on data from 199 records stored in the Web of Science (JCR), applying traditional bibliometric laws, and using VOSviewer for data processing and metadata. The results highlight an exponential increase in scientific production without interruptions between 2005 and 2020, with a concentration in only 35 highly cited authors, where the hegemony is held by Australia, among the co-authorship networks of worldwide relevance. The main topics observed in the literature are local development through wine tourism, sustainability and nature conservation, and strategies for sustainable development. Finally, there are six articles with great worldwide influence in wine tourism studies that maintain in their entirety the contribution made by researchers affiliated with Australian universities.
The objective of this research is to apply the brand personality theory, and with this identify and study the personality traits that citizens assign to the Chilean Fire Companies. Through a comprehensive literature review and the application of semi-structured questionnaires, in-depth interviews and focus groups, a theoretical model of brand personality of the firemen is proposed. All these procedures comply with the requirements of content validity. It is obtained, as a result, the “Firefighter Brand Personality model (FFBP)”, which has adequate levels of content validity, is multidimensional in nature, of reflexive type and second order, and is composed of the dimensions: a) competence; b) exciting; c) social; d) sincerity; e) helpful; and f) generosity.ResumenEl objetivo de esta investigación es aplicar la teoría de personalidad de marca, y con esto identificar y estudiar los rasgos de personalidad que los ciudadanos asignan a las Compañías de Bomberos de Chile. Mediante una exhaustiva revisión de la literatura y la aplicación de cuestionarios semi-estructurados, entrevistas en profundidad y focus groups, se propone un modelo teórico de personalidad de marca de los bomberos. Todos estos procedimientos cumplen con los requisitos de la validez de contenido. Como resultado se obtiene el modelo “Firefighter Brand Personality (FFBP)”, el cual tiene adecuados niveles de validez de contenido, es de naturaleza multidimensional, de tipo reflexivo y segundo orden, y está compuesto por las dimensiones: a) competencia; b) emocionante; c) social; d) sinceridad; e) servicial; y f) generosidad.ResumoO objetivo desta pesquisa é aplicar a teoria da personalidade da marca e, com isso, identificar e estudar os traços de personalidade que os cidadãos atribuem às departamentos de bombeiros do Chile. Por meio de uma revisão exaustiva da literatura e da aplicação de questionários semi-estruturados, entrevistas em profundidade e grupos focais, propõe-se um modelo teórico de personalidade de marca de bombeiros. Todos esses procedimentos atendem aos requisitos de validade de conteúdo. Como resultado, obtém-se o modelo “Firefighter Brand Personality” (FFBP), que possui níveis adequados de validade de conteúdo, é de natureza multidimensional, de tipo reflexivo e de segunda ordem, sendo composto pelas seguintes dimensões: a) competência; b) excitante; c) social; d) sinceridade; e) útil; e f) generosidade.
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