“…However, there are substantial individual differences in the orientation of social goals towards approaching positive outcomes or avoiding negative outcomes (Boyatzis, ; Mehrabian & Ksionzky, ). Social approach goals are mainly associated with positive (individual and interpersonal) outcomes due to the exposure to positive social events (Gable, ; Nikitin, Burgermeister, & Freund, ), preferential processing of positive social information (Strachman & Gable, ), and self‐serving attributions of positive social experiences (Schoch, Nikitin, & Freund, ). In contrast, social avoidance goals are mainly associated with negative outcomes due to a higher reactivity to negative social events (Gable, ; Nikitin et al, ), preferential processing of negative social information (Nikitin & Freund, ; Strachman & Gable, ), self‐defeating attributions of negative social experiences (Schoch et al, ), and behavioural inhibition (Nikitin & Freund, ; for summaries, see Gable & Berkman, ; Nikitin & Schoch, ).…”